Optimism in the Barossa wine industry on the rise following poor start to 2020


Optimism in the Barossa Valley is on the rise, as the region’s wine makers get a much needed morale boost, following decent rain and the relaxation of coronavirus restrictions.

The region had a low wine yield this year, coupled with two local coronavirus clusters.

It caused a stall in the sale of wine because cellar doors were forced to close.

But there is now growing optimism in the region’s wine industry as restrictions and recent rainfall in the area begins to lift spirits.

Barossa Grape and Wine Association chief executive James March said the rain put a “spring in everyone’s step”.

“The morale boost from having that cluster lockdown restriction lifted, so that we’re in the same boat as every other region, was good as well,” he said.

“But some outstanding quality wines have been produced.”

Close relationship with China continues

Wine from the Barossa Valley is of particular interest to Chinese drinkers with investors buying big in the region.

The Barossa Valley is internationally known for the wine it produces.(Supplied: Christine Martins)

Despite the recent turmoil of coronavirus, including Australia’s push for an inquiry into the origins of the virus which sparked a backlash from China, Mr March said wine exports to China are likely to continue.

“We’re doing our best to maintain the good relationships we have with our wine drinking friends in China,” he said.

He said there had also been good exports so far to other international markets, including significant volumes to the UK, to fill demand.

Community bounces back after restrictions

Following the two coronavirus clusters in the Barossa Valley, the State Government labelled the region a high risk area and put new restrictions in place to stop the spread.

That restriction was removed in April and Barossa Mayor Bim Lange said the community bounded back well.

“Those people that were able to have some form of trade have managed to come up with some entrepreneurial ways to keep operating,” he said.

“We’re starting to see more and more movement in the valley and businesses starting to work through how best they can get back into full trade.”



Source link

Recommended Posts