Super Retail raises $203m for online shift as sales fluctuate


Outdoors and auto retailer Super Retail Group will raise $203 million from shareholders to help the business shift more of its sales online amid a structural digital shift in Australia’s retail sector.

The $1.5 billion conglomerate told investors on Monday morning it would employ the capital to position the business to take advantage of “changing consumer trends” and better position the company as an omni-channel operator. The company operates Supercheap Auto, Rebel Sport, BCF and Macpac.

Super Retail Group will raise $203 million to help the company move more sales online.Credit:

Shares will be offered one-for-seven at a price of $7.19, representing an 8 per cent discount to Friday’s $7.81 closing price. The retailer will use the capital to improve its supply chain, simplify its business model, and close unprofitable stores. The company also hinted it may look towards acquisitions to improve its market share.

Major shareholder and Supercheap Auto founder Reg Rowe will participate in the capital raising and will take up his full entitlement, which amounts to around $60 million. Mr Rowe said he fully supported the capital raise.



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