Start-ups collaborate to launch Telehealth service for aboriginal communities

Start-up Practice Innovators Pty Ltd (PII Australia) has joined forces with health management platform Wanngi to launch a private telehealth service to serve Australia’s aboriginal communities.

The service, launched under PII’s GPNow brand, is designed to help communities make better lifestyle choices and improve their quality of life. These services will be delivered through Wanngi’s platform where users will be able to build personal health accounts that will have symptoms, chronic health conditions, medications and immunisations (including COVID-19) uploaded to one secure place.

“Nothing will ever replace face to face consultations with our medical professionals, however, program-based telehealth services such as SCIA (a service PII launched previously for Spinal Cord Injuries Australia) and now Aboriginal services provide a new way to reach out and improve service for community members,” Robert Hicken, Founder & CEO of PII Australia, said.

“One of the benefits of working with a locally-based partner such as Wanngi is the ability to quickly tailor the platform to meet our client’s specific needs.”

Introduced in 2017, Wanngi is a health management platform that creates a personal medical library for its users. The app enables them to store all their details in one secure HIPAA (Health Insurance Portability and Accountability Act of 1996) Compliant online location and export their history to enhance telehealth sessions.

“Our mission at Wanngi is bringing social change within the health industry by giving individuals the control of managing all of their health and fitness information all within one secure and private mobile platform,” Maree Beare, Founder and CEO of Wanngi, said.

“Time is your enemy with sufferers of chronic illness and delivering of update to date health records in a telehealth appointment can save lives,” Beare added. “We are pleased to be working with the GPNow. Our companies work with similar philosophies and it’s an ideal collaboration coming together as a team to create patient-centric solutions which open up care for the most vulnerable.”

Initially working in conjunction with the Project Telehealth Champion, GPNow and Wanngi are aiming to develop the service a culturally sensitive, pragmatic manner to achieve long-term sustainable healthcare outcomes for aboriginal communities, and to “close the gap” between healthcare for aboriginal and non-aboriginal Australians.

Thank you for spending your time with us on My Local Pages. We hope you enjoyed checking out this article involving current Australian Business and Political news published as “Start-ups collaborate to launch Telehealth service for aboriginal communities”. This news update is presented by MyLocalPages as part of our Australian news services.

#Startups #collaborate #launch #Telehealth #service #aboriginal #communities

Source link

Innovative start-ups share “future makers” grant

Five start-ups from across Australia have been selected to receive a share of the $200,000 Optus Future Makers Grant to help bring their innovative business ideas to life.

The five finalists were chosen from among the many that have submitted their respective pitches and presented to an expert panel of Optus executives that included Kelly Bayer Rosmarin, CEO, Richard Webby, MD Digital, Kate Aitken, VP HR, Andrew Buay, VP Group Sustainability and Helen Maisano, Director Optus Group Sustainability. Clive Dickens, VP TV, Content and Product Development was also involved in selecting the start-ups and presenting during the program.

Nitin Fernandez, Co-founder of the care and rehabilitation start-up Maslow received the top grant of $75,000 as well as winning the $10,000 People’s Choice Award which will go towards delivering a voice-enabled rehabilitation assistant for young people living with paralysis.

The other grant recipients are:

  • Narelle Priestley of AIBLE, a job search app that uses artificial intelligence to match abilities, personality types, experience, skills and certifications with job requirements.
  • Frances Atkins of givvable, a data-driven platform that helps companies find, source and track the impact of sustainable and social spending.
  • Bronwyn Covill of Need a Tutor, which helps address the problem of education for people living in rural and geographically isolated areas.
  • Clive Vaz of PeepsRide, which provides transport service to care organisations for the elderly and those with disabilities to get outdoors more often.

“We are incredibly proud of our Optus Future Makers program and our alumni of purpose-driven innovators,” Helen Maisano, Optus’ Director for Group Sustainability, said. “Now in its fourth year, it enables valuable opportunities to support innovation and purpose-driven social entrepreneurs to ensure they can make a positive social impact with the use of technology.

“Accessing technologies and bridging digital divides is core to driving what we do at Optus; improving the lives of those across the country, especially those disadvantaged and vulnerable,” Maisano added. “We look forward to experiencing the future innovations as part of this program, as its incredible to not only have the chance to mentor but take key learnings from these outstanding talents.”

Clive Dickens, Optus’ Vice President of Television, Content and Product Development said that the panel of experts were once again inspired by the range of meaningful and purpose-driven innovations the winners presented.

“Collaboration between established organisations and start-ups is critical to harnessing technology innovation in Australia,” Dickens said. “I can speak on behalf of the entire team on the panel that it has been a privilege to be a part of this program and drive technology innovation for social good.”

Thank you for dropping in and checking out this story involving the latest Australian Business News items called “Innovative start-ups share “future makers” grant”. This article was shared by My Local Pages Australia as part of our Australian news services.

#Innovative #startups #share #future #makers #grant

Source link

Q&A: Health management app the platform for a healthier future

This week we chat with Maree Beare, founder and CEO of Wanngi, a health
management platform on which people can track and manage their symptoms, injuries,
medications, allergies, immunisations and fitness progress.

ISB: Why did you give up the “safety net” of a salaried
position to launch your own start-up?

MB: As a technologist I had a burning desire to use my skills to
advocate for consumers in accessing their health information. When someone
tells me “you can’t do it” (which happened a lot), it makes me want
to do it even more. I spent a decade delivering innovation projects for large
corporations and government agencies, and whilst they paid the bills, I
constantly felt there was something lacking and that I was born to do more. When
the idea of solving problems for social change came to me, I knew that was my
calling and I went for it.

ISB: And what was the inspiration behind tackling the healthtech sector
for this start-up venture?

MB: There is a lot of noise in the healthtech sector. And whilst the
healthcare system tries to be patient-centric, there is little advocacy for
consumers. I wanted to create one platform that made people with chronic health
issues feel safe and heard. When it comes to a patient’s entire medical
history, it can be stressful to remember everything, and for doctors to gather
everything they need to know. I created Wanngi as a central place for people to
track all their symptoms, health records, medication and treatment plans, so
they can improve their diagnosis and have more effective conversations with
their doctors.

ISB: What was the biggest challenge you faced in getting the enterprise
off the ground?

MB: It’s disappointing that this is still something we have to address
in 2021, but being an ambitious woman in a male-dominated tech industry has
definitely been an ongoing challenge. As women, finding investment funding is
quite daunting. Due to a lack of knowledge about the healthtech sector amongst
Australian investors, scaling a company like Wanngi is hard locally. Adding the
fact that I’m a female certainly doesn’t help the situation. Crunchbase data highlights
this problem – female founders globally received only 2.3 per cent of the
funding available in 2020, a decrease from 2.8 per cent in 2019. It’s

frustrating that more often than not, when women entrepreneurs pitch to
investors (mostly men) questions focus on the risks rather than the
opportunities. It’s a shame because the healthtech sector is certainly a growth

ISB: Bearing in mind that there are other health management apps out
there, how do you ensure yours stands out from the crowd?

MB: We are in a world that is more connected than
ever before, with healthcare that is not connected. Consumers want to cut
through the noise for an authentic customer-first experience. Not only does Wanngi
help people track their health in one place, it also allows them to export
their entire medical history and share it with multiple doctors. As telehealth
has skyrocketed, an app like Wanngi is so relevant. It also lets users record
all immunisations – including COVID-19 vaccines – and store test results so medical
professionals have access to them as and when required.

ISB:What is your vision for the
development of the business in the next couple of years?

MB: We’re scaling our health management platforms
to provide a direct-to-consumer approach to provide efficiencies in the $47 billion
clinical trials market. Our mission is for Australia to become the hotspot for
conducting clinical trials globally, which will be achieved by enabling a fast
and efficient recruitment process for consumers to participate in clinical
trials. Pharma companies globally have been unable to conduct many clinical
trials in countries impacted by COVID. We are in a country where COVID is under
control, and yet people with chronic illness who are seeking help for their
illness are currently finding blocked pathways when searching for appropriate
clinical trials.

ISB: And, finally, what is the number one piece of advice you’d give to
women who aspire to launch their own start-up?

MB: Go for it. As women, only we know our struggle. We’ve all been there.
Surprisingly, sometimes it’s women who dissuade other women from following
their dreams, which is why it’s so important for us to be true to ourselves,
stay determined and – last but definitely not the least – girls in this
industry need to support each other.

Thank you for stopping by to visit My Local Pages and seeing this post about current Australian Business and Political news titled “Q&A: Health management app the platform for a healthier future”. This article was posted by MyLocalPages Australia as part of our local and national news services.

#Health #management #app #platform #healthier #future

Source link

Powering your business with digital automation

One of the objectives of any digital
transformation process in business is to improve workplace productivity, and
this is where digital automation makes a big difference.

Today’s digital automation technology allows you to not only automate time-wasting, repetitive tasks, it provides a better customer and employee experience. Automation is not about replacing people with computers. It’s about changing the way we handle everyday jobs so that we can concentrate on purposeful work, resulting in optimised productivity.

Automation of workflow
for increased efficiency

Research by McKinsey Digital states 60 per cent of businesses said they could save 30 per cent of their time by automating workflow. Some of these tasks that could be automated include approving paperwork, timesheets and processing documents.

Most established small businesses have some degree of automation already in place despite workflow automation playing a significant role in digital transformation, a large percentage of small and medium businesses are still running operations with manual tasks.

For example, if you run a recruitment firm, replacing a manual recruitment process by using tools that automatically screen CVs, schedule interviews, phone calls and gather feedback, can restructure recruitment. This saves significant time, freeing up your employees to focus on more important areas.

Whatever industry you are in, introducing digital automation to your operations can have a huge effect on consistency and efficiency in business. Implementing them to repetitive, back-end processes also reduces errors.

Why automating
payments can improve business

Even with numerous accounting tools readily
available, business owners spend a majority of their time manually processing
invoices, sending payments, and reconciling finances. This process is tedious
and prone to human errors.

Digital payment automation drastically reduces the cost of processing an invoice and speeds up the average payment collection time.

An example of this is the Federal Government’s initiative in 2020 to improve processing payments by implementing the internationally-recognised structure for e-Invoicing. Businesses that process their invoices online will receive payments within five days, as opposed to the 20-day payment-term through paper invoicing.

The post-COVID-19 environment is pushing more
businesses to re-think their financial structure to recover cashflow. This
calls for better financial visibility, and digitising payments is the best way
to stay on top of things.

Marketing emails

This is an area that might seem obvious to some, but in fact, a lot of small businesses don’t focus on nurturing their mailing list due to lack of time. This is where email automation can really help you to manage that.

With automation, businesses can create a series of emails to ensure that new customers feel valued by receiving immediate responses to inquiries, purchase etc. You can set up multiple email lists in one go for different areas of your business, schedule replies, send invoices and even promote new products through automation. Best of all, unless you make major changes in your business strategy, your initial email sequence can continue running as is.

Email automation is a great tool for testing marketing promotions or new product ideas with your customers, just remember to check-in weekly/monthly to see if you need to make any amendments to these types of emails.

These are just a few examples of the way digital automation can change the way we do business. Accepting the power of automation not only gives small businesses a competitive edge but can also improve your satisfaction in day-to-day work.

A digital strategy that harnesses the power of digital automation
does not need to be a complicated project. Start small with a focus on improving
one manual process or one business function, and soon you will be reaping the

Dinesh De Silva, Founder and CEO, NetStripes 

Thank you for dropping by My Local Pages and reading this story on Australian State and Federal Business news named “Powering your business with digital automation”. This post was posted by My Local Pages as part of our national news services.

#Powering #business #digital #automation

Source link

ISB Top 50 leader among 2021 retail innovation award winners

The Retail Doctor Group has announced the six winners of the 2021 edition of its Australian Retail Innovators awards. The awards are designed to showcase retailers who are outstanding in their approach to innovation and out-of-the-box thinking across the six categories. An international panel of retail experts were invited to select the winners from a pool of finalists chosen for their contributions to the retail industry over the past year.

The winners, chosen for their exemplary service and performance, in each of the six award categories are:

Customer Experience category

Genesis Motors took out this category for their “fresh take on the car sales model, and meeting customers more than halfway in the purchase journey.”

Between The Flags for Digital Innovators category

Between the flags were lauded by the judges for “having grasped the possibilities of digital technology” with their implementation of in-store touchscreens that enable customers to pick up where they left off online, without having to restart the buying process from scratch.

Omnichannel Excellence category

Mecca were named as the omnichannel champions for bridging the gap between their online community and in-store service experience by offering video calls with their beauty experts, livestreamed tutorials and a physical selfie studio directly connected to social media platforms.

The Party People for Research & Strategic Focus category

Inside Small Business 2020 Top 50 Small Business Leader Dean Salakas added to his trophy cabinet by bagging this award category for having “successfully kept on top of rapidly changing consumer needs during a volatile year” through adapting their product range top offer a coronavirus survival category of party goods.

Good Sammy Enterprises for Social Cause category

Good Sammy Enterprises in WA won this award category for or providing opportunities for the people with a disability in the state through training and development programs, in-house jobs and advocating for opportunities in the wider community for their clients.

Inspiring retail leaders

Five people took this category out for their innovation and having “proven themselves as outstanding leaders, guiding their teams to greatness and pushing the boundaries of success”. They are:

  • Anthony Grice, CEO of Clark Rubber
  • Anthony Heraghty, CEO & MD of Super Retail Group
  • Feras Karem, CEO & MD of Pharmacy 4 Less
  • Sean Farrell, Head of Retail at Ben & Jerry’s ANZ; and
  • Stephanie Leathers, General Manager at Aje.

Thank you for reading this story about current Australian Business and Political news named “ISB Top 50 leader among 2021 retail innovation award winners”. This news release is shared by MyLocalPages as part of our local and national news services.

#ISB #Top #leader #among #retail #innovation #award #winners

Source link

Spending at CBD small businesses recovery underway: CommBank

Consumer spending across the CBD in Australia’s major cities has grown 22.4 per cent in the last six months, with workers slowly returning to workplaces following the easing of COVID-19 restrictions.

According to data from Commonwealth Bank, Gen X and older millennials
aged between 35-49 led this spending increase across most CBDs, though Sydney
and Melbourne saw spending growth mainly from younger millennials.

This spending, recorded between September 2020 and February 2021, is
compared to March to August 2020 – a period when most CBDs were effectively
ghost towns due to the stay-at-home orders issued across the country

“We’re encouraged to see spending in our CBDs on the up, and we hope to see this trend continue as more people start coming back into city centres more regularly,” Commonwealth Bank executive general manager of small business, Claire Roberts, said.

“Small businesses in CBD areas have had it really tough over the past year but we’re seeing encouraging signs of recovery.”

The growth wasn’t even across the country’s cities, however. Perth led
the way, with spending up 33.7 per cent, while Sydney sat in the middle of the
pack at 21.5 per cent. Melbourne, still yet to recover from the longest

lockdown period across the country, recorded just 2.36 per cent growth.

And while this growth is likely welcome, the fact it is rising off an
effectively nil base means CBD retailers are not exactly out of the woods.

“Our CBDs are not the thriving places they once were pre-COVID, and we need innovative ways to get people back supporting these hard-hit businesses,” said Australian Retailers Association chief executive, Paul Zahra, said last month, when welcoming the City of Sydney’s hotel voucher scheme.

“The office occupancy rate in the Sydney CBD is less than 50 per cent. It means there aren’t as many people doing the things they would be normally, like grabbing a coffee from a nearby cafe, shopping during their lunch break, or having dinner and drinks in the city after work.”

This story first appeared on our sister publication Inside Retail

Thank you for dropping in and checking out this story about International and Australian Business news and updates published as “Spending at CBD small businesses recovery underway: CommBank”. This news update was posted by MyLocalPages as part of our local news services.

#Spending #CBD #small #businesses #recovery #underway #CommBank

Source link

How to be proactive and pitch your news directly to the media –Part 1

For many, the media is a thing of mystery. Why are some brands and businesses always in the news? Why are some people constantly quoted? Where do news outlets get their stories?

Some people wrongly assume huge sums of money are exchanged every time something appears in the press. Certainly, some content could be paid placement (it should be marked in small print as “Advertisement” or “Sponsored Content”) but otherwise, editorial is independent of advertising.

So how does it work? News outlets and publishers get their stories from a multitude of places. Investigative reporters dig up stories. Editors brief their staff to follow breaking news. And individuals and businesses, directly and via their PR agents, pitch their ideas to the press. In fact, 2020 research by US creative agency Fractl found 57 per cent of top-tier publishers receive between 50 and 500 pitches per week.

I asked PR practitioners and working journalists to join with me in sharing one tip each on how to successfully pitch a story to the media.

Help freelancers help you

Nina Hendy, Freelance Business and Finance

journalists are a completely different beast to in-house journalists, which can
very much be to your advantage. Freelancers are self-employed, and the time
they spend wading through their inbox is time they could be spending earning
money, so you’ve got to make it worthwhile.

want to be offering unique, exclusive content to their editors. Take a look at
some of a freelancer’s previous work and understand who they write for and what
they like to cover.

A pitch isn’t “look at me, write about me” but rather “have you noticed this new trend, it doesn’t seem to have been covered, here’s my thoughts as one of the people you’d interview for it, you should write a story on it”. That sort of pitch takes time but will definitely fly.

Be realistic

Beverley Head, Freelance Writer and

Write the headline and first paragraph of the story you are hoping might appear, then ask yourself – is that realistic? Would this journalist write that? Would this publication/website/program really be keen to publish or broadcast that? If you honestly believe that “yes, they would” – then go ahead and pitch. If not, it’s back to the drawing board.

Make your media pitch publish-ready

Andrew Birmingham, Editor-in-Chief
and Associate Publisher, Which-50

The more publish-ready a media pitch is, the more likely it is to get run. Pitches that are full of jargon, adjectives, adverbs (or worse trademark symbols!), and full of the kind of technical details beloved by your staff but by no one else, are just too much hard work. 

For any pitch, apply the old news rule of thumb: make the first sentence the first most important point, the second sentence the second most important point, and the third sentence the third most important point, and you have done half their work for them. Bullet points with key issues are also good.

Know the audience

Nicole Schulz, Group Practice Lead,
Sefiani Communications Group

Your focus must be on the audience first and what they would want to know. The goal is to find that perfect intersection between what you want to say as a business and what the audience may want to hear from you, to create an interesting media angle. The journalist or producer you are pitching to will need to quickly understand how the story is providing value to their audience and delivering something new.

Do your research on the media outlet and
the specific journalist you are speaking to. Develop a strong understanding of
the types of stories they cover and tailor your pitch specifically for them and
their audience.

Jacqueline (Jaci) Burns, Chief Marketing Officer, Market Expertise

Thank you for stopping to visit My Local Pages. We Hope you enjoyed checking this story on current Australian Business and Political news titled “How to be proactive and pitch your news directly to the media –Part 1”. This article is brought to you by My Local Pages as part of our local and national news services.

#proactive #pitch #news #media #Part

Source link

How Shifting Sands Digital guides SMEs in digital transformation


due to the after-effects of COVID-19 or the inexorable march of progress,
almost no-one in business can afford to stand still and presume that their
market’s status quo will extend indefinitely onward. In the current business
environment of rapid change, constantly planning and evaluating what and how to
adapt in order to maintain a competitive advantage is a virtual imperative –
and there’s little doubt that digital technology will be a primary driver of
the big transformations to come.

“My recommendations are to be prepared, constantly evaluate and re-evaluate, keep up to date, don’t panic, seek advice, plan wisely, and avoid the fear of missing out,” says Mike Penfold, the somewhat distinguished founder and CEO of Shifting Sands Digital, a new information platform that offers to inspire established owners of SMEs who may be struggling to come to terms with the opportunities and threats presented by looming and unforeseeable changes in their industry. The service presents a resource of valuable content, videos – along with case studies, whitepapers, podcasts, links and more – accessible for a small monthly tax-deductible fee, targeting small business owners of a certain age who may have a fair idea about what makes businesses tick, but who most likely haven’t had the time or inclination to absorb themselves in the forces creating change.

“That’s really what I think is the language I can speak to them in,” explains Penfold. “One of the drivers behind Shifting Sands Digital is to get people to think about change as a real opportunity. You don’t have a choice if you want to stay alive – you’re either going to have to change, or your business is going to die, so you might as well be on the positive side.”

According to Penfold, the “smartest” businesses are run by those who are prepared to rethink their core model and stand ready to adapt as the world changes around them.

“Bookshops have always been threatened with extinction,” he explains by way of example, “but it’s never happened, and it probably won’t. They have certainly suffered quite a bit, but they have constantly reinvented themselves, and made themselves more attractive for customers going into them. As they look through their customers’ eyes, they see a customer might be happy to buy a cup of coffee or sandwich or something else as well – so they can be a bookshop selling coffee, or a coffee shop that allows you to browse books. That’s been a lifeline for the industry. And it’s that sort of thinking that I think small businesses have to really get across.”

Penfold is an intriguing character who has spent much of his corporate career working with computers – having written his first apps (“we called them ‘programs’ then”, he quips) in 1965. As a teacher of young international business and MBA students, he regularly sparks some amusement by opening lectures to his classes of 20-year-olds by teaching them a little bit about social media.

“The responses I got were almost uniform and consistent,” he laughs. “They all know how to use their phones and post stuff all over the place, but very few of them have put a great deal of thought in how to harness the power of it for business purposes. So, it usually takes about two and a half minutes to get their attention by the time I blend in the world of marketing – which is what they’re in class to learn – with a tool they’re quite comfortable with but didn’t really know what its potential was outside of their own personal interactions.”

Sands Digital takes a similar approach in providing a touch of imagination and
guidance to kickstart a thought process amongst those who may not know how to
exploit their own potential. Inevitable change is the backdrop of the
conversation, which Penfold readily illustrates by recalling the monumental
changes of recent decades, dating well back before the impact of the
coronavirus pandemic.

“The world is full of huge change,” observes Penfold, “even though on a day-to-day basis it doesn’t necessarily seem that way. But you’ve just got to do a little bit of trawling backwards. Nearly all students, for example, have grown up in a world where smartphones have always been there – but you go back about 10 years at most, and there weren’t any smartphones at all. You don’t have to go much further back than that, and the internet wasn’t around. And now we’re talking about artificial intelligence and virtual reality and all sorts of stuff. So, if you think a lot of changes happened in the last five years, then you know that in the next five years, you ain’t seen nothing yet.”

To subscribe to Shifting Sands Digital, visit

Thank you for dropping in and reading this article regarding Australian State and Federal Business news published as “How Shifting Sands Digital guides SMEs in digital transformation”. This news article was presented by MyLocalPages Australia as part of our local news services.

#Shifting #Sands #Digital #guides #SMEs #digital #transformation

Source link

Creating brand awareness with an outside the box marketing plan

For years, the phrase “think outside the box” has been used as a metaphor to think differently, or unconventionally. When it comes to a marketing plan, many brands choose to invest in product related strategies that focus on what’s inside the box versus the outside of the box.

And, while it makes perfect sense to have a product forward marketing plan, ultimately, the very first interaction your customer will have with your product is in the unboxing experience. The excitement of a new purchase can be quickly deflated when a parcel arrives in a flimsy, ill-sized box.

On the other hand, most of us have had the experience of receiving a gift wrapped so enticingly that we’ve wanted to keep every single part of the wrapping!

Packaging provides every brand with a unique opportunity to speak to customers. Thoughtful packaging says, “we care about how you feel, and we want you to be excited when you receive our products.”

Creating an unboxing experience that delights has the potential to enhance and elevate your brand. Packaging that is tailored and customised can often be as marketable as the product itself. Never underestimate the power and storytelling ability of branded design, art and colours.

Create boxes and packaging that incite delight. Think about packaging as your Unique Selling Point – how does your packaging set your brand apart? When it comes to packaging, ask yourself:

  • Is it or could it become collectable?
  • Does it evoke feelings?
  • Will it start a conversation on social media?

When you develop a marketing plan consider the impact of packaging for:

Your product

It is important to work with a professional designer and a packaging team who understands your product; what it does, and the best way to story tell it. For example, the positioning of artwork can have an influence on where you want the customers attention. Use colours that have the potential to engage and convey happy emotions; think about product material choices – how they feel, their strength and durability. If your brand is eco-friendly, you should also consider the impacts of sustainability and reusability.

Your brand

Could you ever imagine Tiffany & Co without the blue box? Tiffany & Co is recognised around the globe because of their packaging, it is now a part of our pop-culture, our history and has inspired its own Tiffany blue pantone colour 1837. Create packaging that reflects your brand, that can be used to tell your story. Remember, a well-designed package that is unique and beautiful has a greater chance of being photographed and shared.

Your customer experience

Think about the amount of time and energy that goes into research and development to create the product you are about to launch. Now, consider your investment and put some thought towards the packaging, the first physical point of branding. How you chose to package your product creates a critical first impression and will determine the level of pleasure in the unboxing experience. Give your products the chance to come alive in the unboxing process – this is the real customer experience, where we can create feelings of excitement, happiness and trust.

Nina Nguyen, Founder, Pakko

Thanks for stopping by and seeing this article about Australian State and Federal Business news titled “Creating brand awareness with an outside the box marketing plan”. This news release was brought to you by MyLocalPages as part of our Australian news services.

#Creating #brand #awareness #box #marketing #plan

Source link

Top tips on cultivating a happy and creative workplace culture

Over the course of my leadership and work career, which spans more than 15 years, three continents, politics and businesses including Rocket Internet (The Iconic and Dalani), Bain & Co management consulting, venture capital and three of my own start-up ventures, I’ve been exposed to a wide range of workplace cultures.

At different stages, I have been a happy and an unhappy employee, as well as a great and an awful boss. So, with all of that in mind, here are some tips on how to create a happy and creative workplace culture.

1. Start with clarity

Define success upfront. Firstly, figure it out for yourself then communicate it clearly. It should be a conversation, ask your employee what they think great would look like, tell them your vision and together come up with a plan. Give them an opportunity to delight you.

2. Be generous with compliments and empathetic with areas to work on

Most of us need a ratio of many more compliments to criticisms to feel happy and valued at work. When we screw up (which let’s be real, we all do!) it’s rarely because we’re lazy or uncaring. It might be due to life outside of work, period pain, or broken technology…the reasons are vast and varied but they can impact an individual’s output. As a leader, it’s important to first assume there’s been a good reason for the mistake, then give the person a clear path to turn the situation around, with your guidance and support.

3. Cultivate creativity by starting with “yes”

This one is trickier than it sounds, especially if you’re a perfectionist like lots of us startup founders tend to be. Chances are your team will present a lot of ideas to you that you won’t love, but you need to tread carefully so as not to break the spirit of your talented employees. After much reflection, I have a few tactical tips on how to go about this.

Firstly, when someone comes to you with an idea you don’t like, consider that they might be right. Are they bringing a fresh perspective that is exactly what your business needs?

Secondly, see if you can find a way to let them implement their idea, even though you think it’s a bad idea, so they can learn the lesson themselves. Is there a way it can be done with limited negative impact? Can they test it with a subset of your audience? This way they can learn and move forward, rather than just feeling blocked and resentful.

Finally, if it’s an absolute clear no-go, be very encouraging but clear in your “no”. By clearly explaining your rationale your colleague will feel less dejected and is more likely to incorporate your feedback when presenting other ideas in the future.

4. Bring energy to your team…starting with yourself

You need to look after yourself, or as airlines say put your own oxygen mask on first. One-dimensional humans, who put all their energy and identity into one thing, are the most vulnerable to burnout. Cultivate your energy by exercising, seeing friends, indulging in your own quirks – whatever gives you energy is symbiotic with being a great boss.

Watch out for signs of burnout. These include struggling to sleep, needing to muster all your self-discipline to go to work in the morning or just becoming irritable. When this happens you need to take it seriously, take a timeout and if you’re not over it quickly, get professional help. There’s no faster way to burn out your team than being burnt out yourself.

Margot Balch, Co-founder and CEO, The One Two

Thanks for stopping by and seeing this story about current Australian Business news named “Top tips on cultivating a happy and creative workplace culture”. This news article was presented by MyLocalPages Australia as part of our local news services.

#Top #tips #cultivating #happy #creative #workplace #culture

Source link