Securing the TikToker vote. Moscow’s authorities plan to use TikTok to promote Kremlin-backed candidates during the 2021 elections

Political strategists working for the Russian authorities are planning to use the video-sharing app TikTok for campaigning in Moscow ahead of the 2021 State Duma elections. The hope is that a presence on the popular app can be used to encourage apolitical young people to vote for Kremlin-backed candidates. The spin doctor that “sold” the Moscow authorities on the idea claims to have successfully used the app during this year’s regional elections, though most of the videos under the corresponding campaign hashtag have nothing to do with the vote.

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