Laurence Fox has announced that he’s boycotting Sainsbury’s as he accused the supermarket of promoting “racial segregation and discrimination”.
The actor, who describes himself as a “Fierce Liberal” told his 238,000 Twitter followers that he’ll never shop in Sainsbury’s again.
It came after a statement from the company’s official account spoke of how they would be marking Black History Month, an annual observance of black history and culture celebrated around the world.
The statement read: “We are proud to celebrate Black History Month together with our Black colleagues, customers and communities and we will not tolerate racism.
“We proudly represent and serve our diverse society and anyone who does not want to shop with an inclusive retailer is welcome to shop elsewhere.”
Laurence shared the statement, adding: “Dear @sainsburys I won’t be shopping in your supermarket ever again whilst you promote racial segregation and discrimination. I sincerely hope others join me. RT #BoycottSainsburys”
He added: “Further reading here,” alongside a link to the Sainsbury’s website explaining why they support Black History Month.
It says: “At Sainsbury’s we want to celebrate black heritage with our colleagues and customers. We recognise and embrace the contributions black people have made in the UK, both past and present, and acknowledge the black history is UK history.”
Laurence’s tweet left some of his fans confused.
One asked him: “I agree with loads of what you say, so this is not a criticism, but I can’t understand why this is promoting racial segregation. Are companies not allowed to celebrate sections of their workforce? I may be missing something here.. someone enlighten me!”
Others said they felt Sainsbury’s tweet had the desired effect.
One wrote: “Yes I guess they know people like me will be loving shopping there without bumping into racists”
Another posted: “Sainsbury’s say they don’t want racists using their shop and racists doing exactly what they have asked by going elsewhere, bants”
A third penned: “Will be making sure I pop there much more than I did before – will be a bigot free store by the state of the comments here.”
A spokesperson for Sainsbury’s told Mirror Online: “We proudly represent and serve our diverse society and we are proud to be celebrating Black History Month with our colleagues and customers.”