Labor’s cheeky media move irks Laming



Andrew Laming has fired up after Anthony Albanese held a press conference outside his bayside office.

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UK post-punk band Dry Cleaning aren’t letting media acclaim muddy their attention




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UK post-punk band Dry Cleaning aren’t letting media acclaim muddy their attention
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How to be proactive and pitch your news directly to the media –Part 1


For many, the media is a thing of mystery. Why are some brands and businesses always in the news? Why are some people constantly quoted? Where do news outlets get their stories?

Some people wrongly assume huge sums of money are exchanged every time something appears in the press. Certainly, some content could be paid placement (it should be marked in small print as “Advertisement” or “Sponsored Content”) but otherwise, editorial is independent of advertising.

So how does it work? News outlets and publishers get their stories from a multitude of places. Investigative reporters dig up stories. Editors brief their staff to follow breaking news. And individuals and businesses, directly and via their PR agents, pitch their ideas to the press. In fact, 2020 research by US creative agency Fractl found 57 per cent of top-tier publishers receive between 50 and 500 pitches per week.

I asked PR practitioners and working journalists to join with me in sharing one tip each on how to successfully pitch a story to the media.

Help freelancers help you

Nina Hendy, Freelance Business and Finance
Journalist

Freelance
journalists are a completely different beast to in-house journalists, which can
very much be to your advantage. Freelancers are self-employed, and the time
they spend wading through their inbox is time they could be spending earning
money, so you’ve got to make it worthwhile.

Freelancers
want to be offering unique, exclusive content to their editors. Take a look at
some of a freelancer’s previous work and understand who they write for and what
they like to cover.

A pitch isn’t “look at me, write about me” but rather “have you noticed this new trend, it doesn’t seem to have been covered, here’s my thoughts as one of the people you’d interview for it, you should write a story on it”. That sort of pitch takes time but will definitely fly.

Be realistic

Beverley Head, Freelance Writer and
Consultant

Write the headline and first paragraph of the story you are hoping might appear, then ask yourself – is that realistic? Would this journalist write that? Would this publication/website/program really be keen to publish or broadcast that? If you honestly believe that “yes, they would” – then go ahead and pitch. If not, it’s back to the drawing board.

Make your media pitch publish-ready

Andrew Birmingham, Editor-in-Chief
and Associate Publisher, Which-50

The more publish-ready a media pitch is, the more likely it is to get run. Pitches that are full of jargon, adjectives, adverbs (or worse trademark symbols!), and full of the kind of technical details beloved by your staff but by no one else, are just too much hard work. 

For any pitch, apply the old news rule of thumb: make the first sentence the first most important point, the second sentence the second most important point, and the third sentence the third most important point, and you have done half their work for them. Bullet points with key issues are also good.

Know the audience

Nicole Schulz, Group Practice Lead,
Sefiani Communications Group

Your focus must be on the audience first and what they would want to know. The goal is to find that perfect intersection between what you want to say as a business and what the audience may want to hear from you, to create an interesting media angle. The journalist or producer you are pitching to will need to quickly understand how the story is providing value to their audience and delivering something new.

Do your research on the media outlet and
the specific journalist you are speaking to. Develop a strong understanding of
the types of stories they cover and tailor your pitch specifically for them and
their audience.

Jacqueline (Jaci) Burns, Chief Marketing Officer, Market Expertise



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Hearings closed to media for two teens charged over the stabbing death of 16yo Yannis Leulusoo


It is alleged on Thursday night, a fight broke out between Yannis Leulusoo, 16, and another 16-year-old boy who was known to him, before he was allegedly stabbed in the stomach.

Police said a passer-by found Mr Leulusoo lying on the ground at Suncorp Plaza.

Emergency crews were called to the city and he was taken to hospital, but he died a short time later.

On Sunday, detectives raided two homes in northern Brisbane before arresting the 16-year-old boy and charging him with murder.

A 17-year-old boy was also found at another home and charged with accessory after the fact to murder.

On Tuesday, the pair faced closed hearings in the Childrens Court in Brisbane.

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F1 2021: Daniel Ricciardo Formula 1 social media war, Romain Grosjean crash


Daniel Ricciardo’s bad blood with Formula 1 executives is raging again after a social media post that left the Aussie driver shaking his head.

The McLaren driver this week hit out at senior figures in Formula 1 over the inhumane glorification of crashes in ongoing promotion of the sport.

The 31-year-old led the contempt directed at Formula 1 following a series of replays being shown of former Haas driver Romain Grosjean during his frightening fireball crash at last year’s Bahrain Grand Prix.

Stream Every Practice, Qualifier & Race of the 2021 FIA Formula One World Championship™ Live & On-Demand on Kayo. New to Kayo? Try 14-Days Free Now >

The former Renault and Red Bull racer was scathing in the aftermath of Grosjean’s crash, saying it was “disgusting” that the live TV broadcast continued to show a loop of replays of the scary incident during the hour-long break before the re-start of the race.

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Tanzania’s new president lifts media ban



April 6, 2021

NAIROBI (Reuters) – Tanzania’s new President Samia Suluhu Hassan said on Tuesday she would lift a ban on all media in the country, a radical shift from a press crackdown implemented by her late predecessor John Magufuli.

Under Magufuli, who Hassan said died of heart disease at 61, rights groups said press freedom had nosedived. He had shut down newspapers and websites, jailed journalists and warned them that there were limits to their press freedom.

“I have heard there are media that were banned. Reopen them, we should not give them room to say we are shrinking press freedom,” the president told officials at the State House in the capital Dar es Salaam.

“We should not ban the media by force. Reopen them, and we should ensure they follow the rules,” she added.

Last June, the government revoked the license of the opposition-leaning newspaper Tanzania Daima, accused of spreading false information and violating journalism ethics.

The Committee to Protect Journalists (CPJ) said last year that since March 2019, Tanzanian authorities suspended at least three other media outlets.

Some activists welcomed Hassan’s decision to lift the media ban but urged her to amend laws stifling press freedom.

“Well put, however, repressive laws have to be repealed…,” tweeted Maria Sarungi, a renowned activist and director of Kwanza TV, one of the media organizations banned under Magufuli.

(Reporting by Nairobi newsroom; Editing by Bernadette Baum)

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Donald Trump to ‘redefine’ the social media game as he plans his return

Donald Trump will be back on social media in the next few months with his own platform which his senior adviser describes as “redefining the social media game”.

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Trump Will Be Launching a His Own Social Media Platform in the Next Few Months


Former President Donald Trump’s senior advisor Jason Miller said Sunday on Fox News Channels “MediaBuzz” that Trump will be launching a social media platform in the next few months.

Host Howard Kurtz asked, “Donald Trump obviously has been booted off Twitter and Facebook and Instagram, which were a great megaphone for him. Does he plan to get back on social media perhaps with some new outfit?”

Miller said, “I do think we’re going to see President Trump returning to social media and probably about two or three months here with his own platform. This is something that I think will be the hottest ticket in social media. It’s going to completely redefine the game. Everyone will be waiting and watching to see what exactly President Trump does. But it will be his own platform.”

Kurtz asked, “Just to follow up, will this be a platform that the former president will create himself, working with another company? Obviously, he’ll be starting from scratch. He won’t start out with 88 million Twitter followers.”

Miller said, “I can’t go much further than what I was able to just share. I can say it will be big once he starts. There have been a lot of high-powered meetings he has been having at Mar-a-Lago with teams of folks that have been coming in. I got to tell you it’s not just one company that’s approached the president. There have been numerous companies. I think the president knows what direction he wants to head here. This new platform is going to be big, and everyone wants him. He’s going to bring millions and millions, tens of millions of people to this new platform.”

Follow Pam Key on Twitter @pamkeyNEN



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‘We try to spray that rat poison you put in’: Jones lashes English media


England head coach Eddie Jones has launched an extraordinary attack on critics in the media, who he claimed were infecting his players with “rat poison”.

England, who face Ireland in Dublin on Saturday (Sunday AEDT) in their final Six Nations match, came in for heavy criticism after their opening-round defeat by Scotland and the 40-24 reverse against Wales which ended their title defence. But Jones’s team have since bounced back, beating France 23-20 in a display lauded as their best since the 2019 World Cup.

England coach Eddie Jones.

England coach Eddie Jones.Credit:AP

Jones makes just one change from that starting XV, with Elliot Daly replacing the injured Henry Slade at outside centre. That represents Daly’s first international start in what Jones calls his “preferred position” in more than four years.

Daly was among a number of Saracens players who started the championship slowly after coming with no game time and was replaced at fullback by Max Malins against France. Asked how Daly’s confidence has been affected over the past few weeks, Jones lashed out.

“I’ve never seen confidence walk through the door, so I don’t know what confidence is,” Jones said. “I don’t think there is any such thing as confidence, you either think rightly or you think wrongly, and the wrong time you start to listen to the poison that’s written in the media, that rat poison gets into players’ heads. We try to keep it out of their head. We try to spray all that rat poison that you try to put in and get it out of their head, so we are always working hard to keep it out of their heads. It keeps me busy, mate.”

Many of the faults highlighted by the media, such as England’s attacking game and discipline, have subsequently been mentioned by the players themselves. As wing Jonny May said this week of the Scotland defeat, “it shined a light on the fact that our attack wasn’t good enough”. Jones, meanwhile, invited two referees to training after his side conceded 14 penalties against Wales.

Earlier in the press conference, Jones admitted Daly was off-colour earlier in the tournament, along with other leading lights.

“His form wasn’t very good at the start of the tournament, was it?” Jones said. “We had a number of players like that, he wasn’t the only one. All those players have had to dig deep and find themselves, as the team has.”

On the bench, Jones has brought in Harlequins centre Joe Marchant, who was only called up as cover for Slade at the start of the week, ahead of Wasps’ Paolo Odogwu. That means the uncapped Odogwu will have spent the entire championship in England’s training camp without playing a minute of Test rugby.

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Sunrise host David Koch says social media and texting are good for kids’ literacy


Fears that social media and texting are destroying children’s ability to spell are unfounded, according to Sunrise host David Koch who says screens can boost their skills.

And while the Koch clan has inherited their patriarch’s passion for spelling, reading and writing, the family’s multimedia habits can help rather than harm a child’s language development.

“I don’t think it’s a degradation,” Koch says. “It’s a newer generation putting their spin on words, just the same as the words we use now are different to 300 years ago. Different words describe different (times). Shortening of words, that abbreviation of words in text – I don’t think it’s anything to fear.”

It’s a reassuring perspective for parents and educators still digesting the results of our exclusive survey by personal finance app Humaniti, which shows just how concerned Australians are about the impact of technology on our children’s spelling.

While 97 per cent rate spelling as important, 86 per cent of those surveyed feel social media is negatively impacting how well kids spell, while text and chat messaging is seen as having a negative impact by an overwhelming 88 per cent.

SMARTdaily can also exclusively reveal 77 per cent fear poor spelling will hamper a child’s job prospects.

But educational psychologist Professor John Munro says most children switch and adjust spelling and language to suit the context.

“It happens that the language that is used in SMS messages is typical of the language that three to five-year-olds use to communicate,” Prof Munro says. “If you look at the sort of things that are said, most of what approximates sentences in SMS comprise one event. We’re not unpacking ideas of history or maths or science or the best way of growing vegetables or being economically sensible. You couldn’t use SMS language in those situations – it just wouldn’t work.”

media_cameraSunrise host David Koch is pictured with his granddaughter Lila, 9, who loves spelling and will take part in the 2021 Prime Minister’s Spelling Bee. Picture: David Swift

Koch says the launch of the Prime Minister’s Spelling Bee aligns with his proudest gift to his family: passing on his love of language.

He says social apps and multimedia technology have actually enriched his family’s communication – better yet, it’s happened specifically around spelling, reading and books.

Granddaughter Lila, 9, is reading Deborah Abela’s novel The Stupendously Spectacular Spelling Bee when SMARTdaily visits and admits a keen interest in spelling, but it’s a family-wide obsession that owes a debt to a fictional orphan.

J.K. Rowling’s blockbuster Harry Potter series inspired Sunrise host David Koch to establish a WhatsApp chat that involved three generation of his family – he says social media platforms can help rather than harm a child’s spelling. Picture: Supplied.
media_cameraJ.K. Rowling’s blockbuster Harry Potter series inspired Sunrise host David Koch to establish a WhatsApp chat that involved three generation of his family – he says social media platforms can help rather than harm a child’s spelling. Picture: Supplied.

“The reason I got into Harry Potter was my youngest daughter started reading (it) and her three elder siblings took the mickey out of her for reading something about wizards, so I read the first Harry Potter with her,” Koch says.

“We then read every Harry Potter together when it came out – she’s now 32 – and we went to every Harry Potter movie together. It was a bond we had.”

“One of the loveliest memories of (my granddaughter) Matilda (and her family was when) they were all living in Vietnam for many years, and Hong Kong, so she started reading Harry Potter,” Koch says. “My youngest daughter who now lives in London, me in Sydney, Matilda in Hong Kong, we would have our own Harry Potter WhatsApp chat discussing the books as Matilda read them. So that was three generations and it was one of the greatest experiences I have ever had.”

Australian Catholic University's (ACU) Professor John Munro, an expert in literacy and educational psychology and says most children learn multiple language “cultures” appropriate to the context, including social media, the classroom, at home and in the playground. Picture: supplied.
media_cameraAustralian Catholic University’s (ACU) Professor John Munro, an expert in literacy and educational psychology and says most children learn multiple language “cultures” appropriate to the context, including social media, the classroom, at home and in the playground. Picture: supplied.

Use it, don’t lose it

Social media is here to stay. The internet is a vast portal of information and social media platforms can help support a child’s growing spelling skills.

1. YouTube offers free phonics videos and reams of footage from televised spelling bee shows, including Ten’s popular 2015-2016 show The Great Australian

Spelling Bee.

2. Instagram has abundant accounts of interest, including America’s flagship spelling bee, the Scripps National Spelling Bee. @scrippsnationalspellingbee

3. Twitter boasts many children’s authors who have an active presence – including Koch’s

fellow celebrity speller Matt Stanton – sharing news, articles and funny observations. @m_stanton

The Prime Minister’s Spelling Bee is a free online competition open to students from Year 3 to Year 8. Teachers and schools can register at kidsnews.com.au

Registrations for the Prime Minister’s Spelling Bee are now open. Teachers and schools can register students at kids.news.com.au until 24 March.
media_cameraRegistrations for the Prime Minister’s Spelling Bee are now open. Teachers and schools can register students at kids.news.com.au until 24 March.

Originally published as Kochie: Texting is good for kids

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