Jägermeister Limited Edition Bottle to help nightlife communities

Sending a strong message of hope and solidarity to nightlife communities, backed with additional donation-fund of 1 million Euro, family-owned Mast-Jägermeister SE is taking a unique step: for the first time in the brand’s history, the front label of the iconic liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.

With its specific illustration on the front label the bottle sends a strong message of hope to the nightlife communities and a signal of solidarity with people who usually make the night.


The launch of the desirable bottle is backed with the commitment of Mast-Jägermeister to provide additional 1 million Euro to the markets that make the bottle available. The money will be used to help artists, creatives, bartenders or club-owners who are facing never before-seen hard times and are struggling to make a living. The Limited Edition Bottle is part of Jägermeister’s global #SAVETHENIGHT initiative.

International renowned Berlin based Korean artist and DJ Peggy Gou has taken on the role of an ambassador of this project. ”It’s a privilege to partner with Jägermeister to donate 1 million Euro to support nightlife around the world. The nightlife community is suffering and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come”, she says.

For the creation of the front label artwork Jägermeister could win German top-class illustrator Max Löffler. Its three parts, THE PORTAL, THE TUNNEL & GRIDLINES and A LIGHT BEAM on the horizon, are symbolizing the current state, the path towards the better days and hope. On the back label the purpose of this exceptional project is outlined: “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #savethenight.” Gunar Splanemann, Head of Global Innovation & Design at Jägermeister explains: “With this unique initiative, we want to emphasize the importance of stepping in and helping.

Global nightlife is truly under severe threat. We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolizes the spirit, the strong cohesion and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.

Jagermeister 4

The #SAVETHENIGHT Limited Edition Bottle is be available in selected stores and e-shops in only those few Jägermeister markets: Germany, Switzerland, Belgium, UK, Czech Republic, Slovakia and Argentina. South Africa. South Korea, China and now Australia.

The total number of the highly desirable bottles is limited, so fans have to be quick to order them as it is expected that they are sold out within a very short time. In Australia you can order the Limited Edition Bottle directly through Dan Murphy’s and BWS.

For more information and the list of all shops go to the dedicated website www.save-the-night.com.

Jägermeister’s initiative #SAVETHENIGHT was created to support both sides of the nightlife community: Artists, creatives and bartenders whose livelihoods have been impacted by the crisis, and those who would normally be in clubs and bars every week, hanging-out with friends. The initiative consists of a mix of donations, micro-fundings, creative online entertainments such as ‘Meister Drop-Ins’ or ‘Meister Classes’ and support of partner activities.

The digital campaign for #SAVETHENIGHT was created and implemented by the German digital agency la red. The design of the Limited Edition Bottle was created by Max Löffler in cooperation with the London agency Here Design.

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How lockdown restrictions have brought Scotland’s nightlife to the brink of collapse

Sweaty, boozy and with plenty of close physical contact: it’s perhaps no surprise nightclubs and live music venues were forced to shut early in the coronavirus pandemic.

The Night Time Industries Association has launched a campaign to allow more venues to reopen – saying thousands of jobs will go if clubs remain closed.

And owners say that if people aren’t allowed to dance in their clubs, revellers will just go to illegal raves instead.

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Nightlife – Why raves are enjoying a revival | Britain

IT’S GROUNDHOG DECADE in Banwen, a small village in Wales. When the makers of the film “Pride” needed a location for an embattled Welsh mining community in the 1980s, they chose the tiny village on the edge of the Brecon Beacons. When 3,000 ravers arrived last weekend, that dubious decade seemed to be making a comeback.

Headlines about illegal raves recall the “second summer of love” in 1988, fuelled by the rise of dance music and party drugs such as ecstasy. The closure of clubs has revived that spirit this year, despite coronavirus restrictions banning gatherings of more than 30 people outdoors. The Metropolitan Police has recorded more than 1,000 raves (which it defines as unlicensed music events with more than 20 people) in London since the end of June. Between 2015 and 2018, the most raves reported to the Met in a single year was 133.

Even before the pandemic, raves were making a comeback. A combination of expensive rents in big cities and precarious operating licences has changed Britain’s nightlife. Big venues have passed their costs on to clubbers—entry to Printworks, a factory-turned-club in south-east London, can cost £40 ($54)—and drugs are less tolerated. In 2016 authorities revoked the licence of Fabric, a famous club in London, after two drug-related deaths. It reopened five months later, but with stricter rules, including ID-scanning and lifetime bans for anyone caught asking for drugs.

Smaller venues have taken advantage of big venues’ problems, and so have rave organisers. “You’ve got block parties, hippies in the woods, and London ones with middle-class people, thrown in a professional manner,” says James Morsh, who runs PillReport, a group that encourages people to rave responsibly. In May Mr Morsh organised the first socially distanced legal rave, with permission from Nottingham council. He had over 750 requests to attend, but could only allow 40 people to take part. He admits that it’s “not really what partying should be like”, although the arrival of 12 police officers gave the event an authentic feel. Once the police were satisfied that the revellers were not breaking any rules, they let them carry on.

Tougher punishments were introduced last month to deter people from partying. Eight organisers of the rave in Banwen were given fines of up to £10,000 each under the new regulations. But stopping determined ravers is hard, when locations are kept secret until the last minute and details shared through WhatsApp and Instagram. Mr Morsh thinks that the new penalties will have little effect: “The people throwing parties are going to keep throwing parties.”

The consequences for Banwen were not as grim as some feared. “When that many people turn up it’s a bit like ‘Oh shit, what have they come to do? Have they come to ruin the village?’,” says Alun, who lives nearby. But on checking it out, he found a fairly civilised event. Some attendees were even using hand sanitiser.

This article appeared in the Britain section of the print edition under the headline “Third summer of love”

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Nightlife in ruins: Beirut blast pummels key industry

August 25, 2020

By Ellen Francis

BEIRUT (Reuters) – A cosy Beirut bar, Tenno once hosted a dog’s birthday party, vinyl record nights and stand-up comedians.

Those days are gone. Its doors collapsed and glass shattered in the port blast this month that killed at least 180 people and turned one of Beirut’s most popular pub streets into a disaster zone.

“We plan to rebuild…We owe it to ourselves to not let things end this way,” said Mohamed Soliman, 28, one of the owners of the bar which opened around two years ago. Money for repairs has poured in through online crowdfunding.

Many others will not rebuild, however, because it no longer makes sense to invest in a country where years of work can vanish in seconds.

“We’ve been saying we’re all on the verge. I don’t know how we made it this far. We’re not going to last,” said Maya Bekhazi of the union of nightclub, cafe and restaurant owners.

It is a tired cliché that the nightlife in Beirut – billed worldwide as a party destination – stands as proof of the capital’s ability to endure one crisis after another.

So much so that Lebanese have made a joke of their fabled resilience which has portrayed them partying through wars and assassinations, when behind the glitz the reality is much grimmer.

The past year, including Lebanon’s financial meltdown and the COVID-19 pandemic, has battered the service industry, a pillar of an economy that produces little.

The August warehouse explosion left over 2,000 premises in tatters, putting tens of thousands more jobs at risk in a country with soaring unemployment and poverty.

The restaurant sector alone will cost at least $1 billion to reconstruct, Bekhazi estimates.

Even before the blast, hundreds of venues had shuttered with mass layoffs in an industry that employs a big chunk of Lebanon’s workforce.

In response to a question about what the state has done, Bekhazi laughs. “Nobody cares.”

With low-wage workers hit hardest, she said, the union will help provide meals for employees for a month.


Beirut’s nightlife has long attracted investor money and performers from abroad, spawning images of extravagant soirees in ranking lists around the world.

Since last year, a currency crash has eroded the purchasing power of Lebanese, including among the middle class that most of these businesses cater to. Costs skyrocketed and suppliers demanded cash as dollars grew scarce.

Fuel shortages left city streets in pitch dark and each week brought news of another corner store closing.

The owners of Cafe Em Nazih, who also run a hostel and rooftop bar, do not plan on rebuilding now.

“To start from scratch, without any trust in the state, will be a loss. We could invest again and get hit by another 20 explosions,” said manager Nazih Dirani, who suffered a dislocated shoulder when the blast ripped through the cafe.

“This place is my life. I know where every screw is.”

On social media, Lebanese posted videos of bloodied faces emerging from behind bar counters. Some spoke of a sense of loss in a city with few public spaces.

For Jade, founder of the entertainment group Factory People, the focus now is on keeping his 170 employees.

The blast reduced one of its clubs to a pile of twisted metal. It cost nearly $2.5 million to launch and will need millions more to fix up.

“We kept investing despite it all,” the DJ said. “But now it’s like we’re in the middle of the battlefield and we ran out of ammunition.”

(Reporting by Ellen Francis, editing by Ed Osmond)

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Victoria’s hospitality industry gets ready to reopen, but the state’s nightlife remains shut out

Victoria’s cafe, pub, and restaurant owners are rejoicing after Premier Daniel Andrews announced they will be able to open to 20 diners from June 1.

But bars and pubs that serve only drinks will not be allowed to reopen, disappointing hundreds of business owners within Melbourne’s nightlife scene.

Director of Sixty-One Group, Steve Rowley, which owns four cafes in Melbourne’s inner south-east, said Sunday’s announcement was the first step towards the group stemming significant financial losses from the coronavirus restrictions.

“To have a well-structured pathway back to normality is exciting for both the ownership group and the staff,” Mr Rowley said.

Mr Rowley said the group had lost about 85 to 90 per cent of its revenue since cafes were forced to only offer takeaway.

The group had to lay-off about 50 per cent of its staff.

Mr Rowley said JobKeeper had been “a Godsend” for the company to continue trading.

“It’s really helped us keep ticking along, if JobKeeper stays around we should be able to get out of this.”

While Mr Rowley welcomed the easing of restrictions on June 1, he said being able to serve 20 dine-in customers was still not enough for the company to get back on its feet.

“We model off 100 people plus in each venue, but this allows us to see what 20 people will look like over the next two weeks. We can start testing a restricted menu and building back up.”

He commended the Premier on the Government’s plan to slowly allow venues to open up.

“We can start putting in hygiene practices now and those sorts of measures that we wouldn’t have had pre-COVID. The ability to test and learn that before full capacity is the real attribute of this plan and something we’ll be working towards as a group so we can scale up without making heavy losses.”

Melbourne’s pubs will also be able to open their doors to patrons.

Paddy O’Sullivan is the chief executive of Australian Hotels Association Victoria, the peak body for pubs in the state, and said it was “a great day”.

Harvester Joey Williams orders a quandong beer in a rural WA pub
Pubs will be able to reopen but bars will have to remain shut.(Aaron Fernandes)

Mr O’Sullivan said the group had been working with the Government “on a roadmap to recovery”.

“We will get our staff back on the rosters and look forward to opening our doors on the first of June to get business back,” he said.

“We will make sure we have safe environments for our customers and staff to make sure we can mitigate risks going forward.

“We won’t be throwing the doors open, we’ll be doing it in a managed way to mitigate the risk.

‘With 20 patrons you definitely won’t make money’

Paul Waterson is the chief executive of the Australian Venue Company, which owns 140 venues across Australia including 42 in Victoria.

“We’re really excited to get that date, we’ve been waiting for a couple of weeks hoping to hear positive news. Even though it’s only 20 patrons it’s good to start somewhere,” Mr Waterson said.

A man pulls a beer from a tap in a bar with sunlight streaming through large windows.
Paul Waterson, chief executive of the Australian Venue Company, said while having 20 patrons wasn’t profitable, it was a great start.(ABC News: Patrick Rocca)

“With 20 patrons you definitely won’t make money, but I think it’s important to give a focal point for the community to come back to the pub, get our staff back to work, so if the rule is 20 we’ll open on that basis.”

Mr Waterson said tables would be 1.5 metres apart to comply with health regulations and there would be “a lot of staff training ahead”.

He said July would be a great month when 100 patrons would be allowed inside, allowing live music and trivia nights to return.

“That will be great because that will be getting close to normal operation,” he said.

“A lot of people don’t think of all the people who work in pubs like the security guards, like the musicians and like the other entertainers, so it will be good to get everyone back to work.”

‘If you’re a small venue that doesn’t have food, you’re not included in this’

Maz Salt is on the board of the Australian Venues Association, which represents independent venues with a strong focus on music venues, including festivals.

He said while the easing of restrictions on hospitality venues was a great sign for business in Victoria, he feared bars and live music venues were being left behind.

Maz Salt wears a black hat and jumper with hands crossed in front of him standing in a park on a sunny day.
Maz Salt is on the board of the Australian Venues Association and said more needed to be done to help Victoria’s night club, bar and live music scene.(ABC News: Rachel Clayton)

Sunday’s announcement did not include venues that only served drinks.

Public bar areas of a venue will also be unable to open on June 1, and gaming areas and food courts will remain closed until further notice.

Mr Salt said that was a rough realisation for his members.

“I need to demonstrate my understanding of the terrible situation that we’re all in, and the marvellous job that our health authorities and politicians are doing in this time of crisis,” he said.

“It’s an announcement that I don’t think really takes into account the scale of hospitality.”

Mr Salt said Sunday’s announcement demonstrated Melbourne’s nightlife scene had been left “completely and utterly devastated” by coronavirus without reprieve from the State Government.

“I have a premise in the city that’s an open-air venue. We don’t sell food, it’s not a nightclub, it’s just a small bar,” he said.

“I don’t think we can open. If you’re a small venue that doesn’t have food, you’re not included in this.”

He said if there wasn’t “some urgent action taken” then Melbourne’s nightlife scene was “in danger of irreparable loss”.

“The Government’s prioritizing people based on something other than science. I don’t like that, what’s the difference between people coming in for a drink and people coming in for food?”

Mr Salt said he knew of two business owners who had taken their lives because of the toll coronavirus had on their businesses.

“Their financial losses have just ruined their lives,” he said.

Revellers party in a nightclub under a lightshow displaying the word 'seven'.
Maz Salt said funding to the live music sector was desperately needed if Victoria’s nightlife scene was to survive the pandemic.(Supplied: Facebook)

“The Government’s prioritising people based on something other than science. I don’t like that, what’s the difference between people coming in for a drink and people coming in for food?”

A spokesperson from the Department of Jobs, Precincts and Regions said the Government was “backing live music venues with support under the Commercial Tenancy Relief Scheme and dedicated support available for venues that are part of larger groups”.

Under the scheme, businesses participating in JobKeeper with an annual turnover of under $50 million are not allowed to be evicted for not paying rent.

It also allows eligible businesses to negotiate rental relief with a stipulation that 50 per cent of the relief is a waiver, with remaining rent deferred.

The Government has also made $40 million available from the Business Support Fund to licenced venues with an individual annual turnover of up to $50 million, but who are not covered by the Commercial Tenancy Relief Scheme due to being part of larger group, for rent relief.

“Venues have also benefitted from payroll tax refunds and other grants, and rebates for liquor licence fees,” the spokesman said.

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