Home Alone is one of the most iconic Christmas movies of all time – but will a clever recreation help sell a Northcote townhouse over the holidays?
A quirky promotional video by Collings Real Estate takes on the beloved Christmas classic in a bid to showcase 1/197 Separation Street, which is for sale with a $1.1-$1.15m price guide.
The agency is known for its out-there approach to property marketing videos, having also produced real estate style spin-offs of American Psycho, Joker and James Bond to promote its listings.
This time, the two minute video sees a young boy playing Kevin McCallister – who’s accidentally left behind by his family on Christmas – recreating well-known scenes from the film, including the moment Kevin wakes up to realise he’s home alone.
But instead of running amok in the massive McCallister mansion, he’s seen living it up in the modern three-bedroom property.
The camera pans across the property’s features, showcasing the bedrooms, bathrooms, timber staircase and highlighting the kitchen with its stone breakfast bar.
Everything from the opening titles which feature the same Home Alone typography and soundtrack, down to the moment when Kevin screams after slapping aftershave on, is pretty bang-on.
The tongue-in-cheek video has already amassed 6000 views in less than a week after launching last Sunday online.
Collings Real Estate’s Michael Piccoli said the agency thought Christmas provided the perfect opportunity to put their own spin on the film in order to help promote the property.
“We wanted people to truly envision how their Christmas could look in the townhouse so we took the initiative to personally decorate the property for the video,” Mr Piccoli said.
He said the agency was initially met with “a bit of resistance from vendors” when they first started creating the viral clips, but added that sellers have become more willing to have some fun with the social media marketing.
“The goal behind the social media campaign is to find a buyer who may not be actively looking or may not have considered this property in their current search criteria,” he said.