Home Alone: Quirky promotional video for Northcote listing

The promotional clip for 1/197 Separation Street, Northcote takes inspiration from a Christmas classic.

Home Alone is one of the most iconic Christmas movies of all time – but will a clever recreation help sell a Northcote townhouse over the holidays?

A quirky promotional video by Collings Real Estate takes on the beloved Christmas classic in a bid to showcase 1/197 Separation Street, which is for sale with a $1.1-$1.15m price guide.

The agency is known for its out-there approach to property marketing videos, having also produced real estate style spin-offs of American Psycho, Joker and James Bond to promote its listings.

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The exterior of the brand-new townhouse.

Home Alone has been a beloved film since its 1990 release.

This time, the two minute video sees a young boy playing Kevin McCallister – who’s accidentally left behind by his family on Christmas – recreating well-known scenes from the film, including the moment Kevin wakes up to realise he’s home alone.

But instead of running amok in the massive McCallister mansion, he’s seen living it up in the modern three-bedroom property.

What else is a kid left home alone to do?

Title cards help highlight the features of the home in the video.

The camera pans across the property’s features, showcasing the bedrooms, bathrooms, timber staircase and highlighting the kitchen with its stone breakfast bar.

Everything from the opening titles which feature the same Home Alone typography and soundtrack, down to the moment when Kevin screams after slapping aftershave on, is pretty bang-on.

The tongue-in-cheek video has already amassed 6000 views in less than a week after launching last Sunday online.

Kevin McCallister’s doppelganger?

They match all the iconic moments from the movie.

Collings Real Estate’s Michael Piccoli said the agency thought Christmas provided the perfect opportunity to put their own spin on the film in order to help promote the property.

“We wanted people to truly envision how their Christmas could look in the townhouse so we took the initiative to personally decorate the property for the video,” Mr Piccoli said.

He said the agency was initially met with “a bit of resistance from vendors” when they first started creating the viral clips, but added that sellers have become more willing to have some fun with the social media marketing.

“The goal behind the social media campaign is to find a buyer who may not be actively looking or may not have considered this property in their current search criteria,” he said.

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Northcote gateway site poised for redevelopment

“It’s a cracking site,” Mr Dolkas told Capital Gain.

Kelly & Kelly Property agent Anthony Kelly, who handled the transaction, said most of the interest in the property came from developers.

“There was some vacancy on the first floor but I thought it still had some future as an office,” he said.

Veteran developer Bill Bowness established Wilbow in 1976 but the business was bought by listed property company FKP in 2006. The current private incarnation is primarily focused on US investments but undertakes some residential and commercial property development.

Office goes

The future for office isn’t so bright. Geelong developer Franze has dumped its planned CBD commercial building for more desirable apartments.

Franzé’s Geelong Quarter development involves a 180-room Holiday Inn hotel with 16 private suites at the top – they’re 80 per cent sold.

A second building with 7400 sq m of office space had been planned but a series of factors, including the pandemic has triggered a redesign to 109 apartments and 380 sq m of retail.

Paul Franze said there was interest from government and local businesses but office was an expensive venture without a pre-commitment, especially as COVID-19 has unsettled the sector and residential demand was strong.

Geelong’s CBD is home to several new office buildings, including WorkSafe and the Australian Tax Office which this week reversed its plans to quit the regional city.

Pat Burke from MP Burke Commercial Real Estate has also negotiated a 10 year lease to Findex Geelong at Costa Asset Management’s 235 Ryrie Street.

Findex has leased a 1015 sq m whole floor of the building.

Dorset Lodge

Aged care chain Menarock is offloading Dorset Lodge, a facility it owns but does not operate in Croydon.

Dorset Lodge in Croydon.Credit:

The 45-bed Dorset Lodge at 362-366 Dorset Road was built in 2000 and sits on a 3530 sq m parcel of land close to the new Bowens hardware store and the Dorset Gardens Hotel.

It returns $387,000 a year in rent and the operators have recently exercised a five-year option on the property.

Menarock runs 11 aged care facilities in Victoria. Residents in its Essendon and Highett facilities have suffered greatly during the pandemic.

CBRE agents Marcello Caspani-Muto, who is handling expressions of interest with Jimmy Tat, Sandro Peluso and Josh Twelftree, declined to comment on the vendor’s identity, which was revealed by the land register.

Demand for aged care assets is strong as investors are shying away from retail and office, Mr Caspani-Muto said.

“Yields have come down from 7-8 per cent to around 5.5 per cent last year for a facility in Boronia and there’s no land tax on these properties,” he said.

The shorter lease time will however, slightly lower the price for Dorset Lodge to around 6 per cent, he said, which indicates a price of more than $6 million.

Also in the east at 230 Mountain Highway, Wantirna South, the CBRE healthcare team sold an audiology clinic to an investor for $4.319 million at a tight 4.6 per cent yield.

Built in 1998, the clinic sits on a 2093 sq m landholding next to Knox Private Hospital.

It was sold with a new 10-year leaseback to the owner and tenant of 33 years, Knox Audiology ENT and Specialist Suites, controlled by Guy and Helen Campbell.

Post office

The Royal Parade post office in Parkville has a new address for the first time since 1889.

The Parkville Post Office has moved for the first time since 1889.

The Parkville Post Office has moved for the first time since 1889.Credit:

Australia Post is moving a few doors up the road to the old 7-Eleven shop at 55 Royal Parade following the recent sale of the historic post office.

Fitzroys agents Mark Talbot and Lewis Waddell negotiated the ten-year leasing deal on the 108 sq m shop at a rate of $400 a sq m net.

The old post office, a double-storey neo-Gothic brick pile on Fitzgibbon Street was sold a few months ago for $4.04 million to an owner-occupier who is planning a renovation before moving in.

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Daggy Northcote plaza poised for $500m renaissance

It will be the second apartment building to tower over the Plaza’s car park and neighbouring All Nations Park – the former Northcote tip.

It could be a shock to the neighbourhood which seeks comfort in the Plaza’s dim 1990s-era lighting and fit-outs.

However, trade will go on as normal at the Plaza because the strata-owned shops not controlled by Mr Smith are owned by individual investors.

Interestingly, Mr Smith promises a strategic re-weighting of Plaza’s tenancies, doubling its food and beverage tenants to 8.6 per cent in a bid to improve “footfall and dwell times in the centre.”

As if there weren’t already plenty of people sitting around drinking coffee and watching the passing crowds.

The Plaza sits back from the corner of Separation and High Streets on the old brickworks. A separate shopping centre, Northcote Central, fronts the High Street and is undergoing renovations.

A report by Macroplan indicates Northcote’s average retail spend is 11 per cent higher than the Melbourne average.

High renaissance

The moves at the Plaza come as retired footballer-developer Clint Bartram loses control of another Northcote development site, the prominent London Chartered Bank of Australia building down the hill at 342 High Street.

340-342 High Street, Northcote.Credit:

The Italian Renaissance style building and its neighbour have been put to the market through Gray Johnson by the mortgagee holder.

Both buildings on the 1050 sq m site are vacant and come with a permit for 23 apartments and four commercial spaces.

There is a two level basement carpark with rear access from Balgonie Place which provides access to the development.

Gray Johnson agent Matt Hoath said the site is expected to fetch around $5 million. Mr Bartram paid $3.75 million in March 2018. Expressions of interest close on August 27.

Records show another site in Mr Bartram’s Northcote portfolio, 43-47 Simpson Street near Dennis station, was bought by developer Srinivasulu Bandla, who paid $3.3 million, well short of its original $4.1 million price.

Bush block

Aged care provider Blue Cross is selling off surplus land next to its Scotchmans’ Creek facility in Mount Waverley.

The Scotchmans Creek centre boasts “natural bushland.”

The Scotchmans Creek centre boasts “natural bushland.”Credit:

The 9642 square metre parcel of land at 454 Waverley Road is squeezed between the creek and Blue Cross’ existing facility.

The Scotchmans Creek centre’s website boasts of its “natural bushland” setting.

“If you appreciate the great outdoors, you will feel right at home with its meandering creek and walking paths running through the property for residents and visitors to enjoy,” its website promises.

Hopefully the residents won’t lose too much of that bushy ambience when the land sells.

CBRE agents Nathan Mufale, David Minty, Marcello Caspani-Muto and Jimmy Tat have the listing which they suggest could attract town house or child care centre developers.

It’s in the coveted Mount Waverley Secondary College catchment zone where house prices easily push past the $2 million mark.

It’s expected to sell for more than $5 million.

Planning outfit

Financial planning outfit, the Yarra Consulting Group is off-loading its East Hawthorn office.

It’s made up of two adjoining buildings at 345-347 Riversdale Road, on an 878 sq m corner site between Auburn village and Camberwell Junction.

CBRE agents David Minty, Nathan Mufale, Scott Hawthorne and Sandro Peluso are handling the expressions of interest campaign.

Mr Mufale said the prime eastern suburbs location meant many buyers could at least walk by to check out the property.

“It’s likely to be in the 5km zone of most of our buyers. They won’t be able to inspect inside but they can look at it from the outside,” he said.

The owner-occupiers have owned it since 2017, paying $1.75 million. It’s carrying a $4 million-plus price tag this time around.

West of the junction in Camberwell, a vacant 1080 sq m showroom at 1360 Toorak Road in Burwood Village is up for grabs. It was most recently occupied by a Cash Converters outlet.

Gorman Kelly agents Nick Breheny and Aldo Galante are running the expressions of interest campaign with Gross Waddell’s Michael Gross and Andrew Greenway. They are expecting in the high $3- $4 million range for the corner site.

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