‘Squad’ members named to House financial services, oversight and reform committees


Reps. Alexandria Ocasio-Cortez, D-N.Y. and Rashida Tlaib, D-Mich., were selected to serve on the House’s Financial Services Committee, House Speaker Nancy Pelosi’s office announced Thursday.

Both “Squad” members were already chosen earlier this month to serve on the House Oversight Committee as well.

Fellow “Squad” member Rep. Ayanna Pressley, D-Mass., was named to the Oversight and Reform Committee. 

“In the election, the American people elected a Democratic House Majority that not only will ensure that our nation recovers from this historic pandemic and economic crisis, but will Build Back Better,” Pelosi said in a statement announcing the dozens of assignments to committees such as Armed Services, Education and Labor, Foreign Affairs and the Veterans Affairs Committee.

SPEAKER PELOSI NAMES REP. SWALWELL TO RETURN TO THE HOMELAND SECURITY COMMITTEE DESPITE SPY TIES 

She said the “outstanding Members” would be “relentless in leading Democrats’ work to combat disparities in our economy and country and to advance justice and progress For The People.”

Pelosi, 80, has been accused by Ocasio-Cortez, 31, and others of not bringing the younger members into leadership positions. 

Last month, the New York congresswoman told The Intercept, “I think one of the things that I have struggled with — I think that a lot of people struggle with — is [that] the internal dynamics of the House has made it such that there’s very little option for succession if you will.”

PELOSI ANNOUNCES NEW ‘SQUAD’ ASSIGNMENTS TOHOUSE COMMITTEES

She said she thought it was time for new and younger leadership to take over for Pelosi and incoming Senate Majority Leader Chuck Schumer, 70. 

“Why does AOC complain that you have not been grooming younger people for leadership?” “60 Minutes” reporter Lesley Stahl asked the speaker in an interview that aired last Sunday. 

Pelosi responded, “I don’t know. You’ll have to ask her — because we are.”

After Stahl called Pelosi’s answer “dismissive” of the congresswoman, Pelosi that wasn’t her intention, adding that Ocasio-Cortez is “very effective, as are others — many other members in our caucus that the press doesn’t pay attention to. But they are there and they are building support for what comes next.”

PELOSI GETS ‘SHARP’ WHEN ASKED ABOUT AOC DURING ’60 MINUTES’ INTERVIEW

Rep. Eric Swalwell, a Californian who Republicans have asked to step down from the House Intelligence Committee over his past ties to a suspected Chinese spy, will also return to the Homeland Security Committee.

He previously served on the Homeland Security Committee during his first term in Congress, from 2012 to 2014, which was before the FBI had briefed him on alleged Communist spy Fang Fang’s activities.

CLICK HERE TO GET THE FOX NEWS APP

After that, he cut ties. He has not been accused of wrongdoing, but critics have demanded he step down or be removed from the Intelligence Committee as part of standard counter-intelligence risk-management practices.

Former House impeachment manager Rep. Val Demings, D-Fla., will join Swalwell on the Homeland Security Committee. 

Here’s the complete list of appointments announced Thursday:

Agriculture Committee: Reps. Cindy Axne, Iowa; Cheri Bustos, Illinois; Salud Carbajal, California; Lou Correa, California; Angie Craig, Minnesota; Josh Harder, California; Ro Khanna, California; Ann McLane Kuster, New Hampshire; Al Lawson, Florida; Sean Patrick Maloney, New York; Tom O’Halleran, Arizona; Chellie Pingree, Maine; Stacey Plaskett, Virgin Islands; Bobby Rush, Illinois; Gregorio Sablan, Northern Mariana Islands; Kim Schrier, Washington.

Armed Services Committee: Reps. Stephanie Murphy of Florida; Jimmy Panetta of California; and Marc Veasey of Texas.

Education and Labor Committee: Reps. Joaquin Castro of Texas; Mark Pocan of Wisconsin; and Mikie Sherrill of New Jersey.

Financial Services Committee: Reps. Alma Adams of North Carolina; Madeleine Dean of Pennsylvania; Chuy García of Illinois; Sylvia Garcia of Texas; Stephen Lynch of Massachusetts; Alexandria Ocasio-Cortez of New York; David Scott of Georgia; Rashida Tlaib of Michigan.

Foreign Affairs Committee: Reps. Jim Costa of California; Vicente González of Texas; Juan Vargas of California.

Homeland Security Committee: Reps. Nanette Barragán of California; Yvette Clarke of New York; Emanuel Cleaver of Missouri; Val Demings of Florida; Josh Gottheimer of New Jersey; Al Green of Texas; Elaine Luria of Virginia; Tom Malinowski of New Jersey; Kathleen Rice of New York; Eric Swalwell of California; Dina Titus of Nevada; Bonnie Watson Coleman of New Jersey  

Natural Resources Committee: Reps. Ed Case of Hawaii; Diana DeGette of Colorado; Debbie Dingell of Michigan; Chuy García of Illinois; Donald McEachin of Virginia; Michael San Nicolas of Guam; Darren Soto of Florida; Nydia Velázquez of New York.

Oversight and Reform Committee: Reps. Danny Davis of Illinois; Mark DeSaulnier of California; Jimmy Gomez of California; Hank Johnson of Georgia; Robin Kelly of Illinois; Brenda Lawrence of Michigan; Ayanna Pressley of Massachusetts; John Sarbanes of Maryland; Jackie Speier of California; Debbie Wasserman Schultz of Florida; Peter Welch of Vermont.

Science, Space and Technology Committee: Reps. Don Beyer of Virginia; Sean Casten of Illinois; Charlie Crist of Florida; Bill Foster of Illinois; Conor Lamb of Pennsylvania; Jerry McNerney of California; Donald Norcross of New Jersey; Ed Perlmutter of Colorado; Brad Sherman of California; Deborah Ross of North Carolina; Paul Tonko of New York.

Small Business Committee: Reps. Judy Chu California; Antonio Delgado of New York; Dwight Evans of Pennsylvania; Chrissy Houlahan of Pennsylvania; Scott Peters of California; Brad Schneider of Illinois

Veterans Affairs Committee: Reps. Colin Allred of Texas; Lauren Underwood of Illinois; Gregorio Sablan of the Northern Mariana Islands.

Fox News’ Michael Ruiz and Edmund DeMarche contributed to this report.

Thank you for stopping by to visit My Local Pages and reading this news release involving USA and International news called “‘Squad’ members named to House financial services, oversight and reform committees”. This story is shared by My Local Pages Australia as part of our news aggregator services.

#Squad #members #named #House #financial #services #oversight #reform #committees



Source link

Corrective Services Day: Gerda Foster swings from jazz to assisting inmates | Goulburn Post



news, local-news, Gerda Foster, Bundanoon, Berrima, Goulburn, National Corrections Day, inmates, A Year of Slow Food

It’s not every day you’ll find a resume that includes nightclub singer and programs officer for the state’s most serious inmates but that’s the case for Gerda Foster. Ms Foster swapped the jazz bars of Canberra for casual teaching at Berrima Correctional Centre in 1984. She then moved to Goulburn Correctional Centre as a drug and alcohol counsellor in 1986, later gaining a degree in criminology. READ ALSO: “I literally went from glamour to wearing my frumpish track suits, and dealing with some inmates who have done the most heinous of crimes,” she said. Although Ms Foster may miss the glamour, “changing [inmates] lives is what I’m passionate about and that’s why I’m still here today”. Ms Foster is among 10,000 Corrective Services NSW staff celebrated on National Corrections Day, January 15. The now senior services and programs officer began her career by chance when her author husband was running writing courses at Berrima Correctional Centre in the 1980s. Ms Foster said there had been great changes within the department over the decades. “When I first began, we didn’t have the technology or the structured, evidence-based training that our staff are now provided,” she said. “It came down to our creativeness to assist these offenders and I would run programs involving aerobics, meditation and nutrition because I believe healthy body, mind and spirit leads to behaviour change. “Workplace culture has improved too – it was male-dominated before but we see more female staff today, there’s greater cooperation between all units and the way we speak with offenders is much more meaningful, which is really important to help these people.” The grandmother of 21 is also a passionate gardener and has lived a largely self-sufficient life in Bundanoon, publishing a book with her husband, A Year of Slow Food, in 2000 on planting and harvesting. “There’s been a lot of research done into poor diet and crime delinquency and I do believe if you’re a mentally and physically healthy person when you leave prison, you will want to meet other healthy people and stay clear of your old ways of turning to drugs,” she said. “Unfortunately we can’t change the past so we need to deal with the here and now, providing them with the support networks and skills to cope and change their attitudes. “Keeping them engaged leads to successful rehabilitation such as the inmate having a job to get out to and essential services available like housing on release.” The 2021 National Corrections Day theme is Working together to reduce reoffending, focusing on the ways corrections staff work hard to assist offenders through programs, education, promoting a good workplace culture and positive interactions. CSNSW includes about 5000 custodial officers, 1800 Community Corrections staff, 750 industries workers, 720 psychologists and programs officers and 1170 Security and Intelligence staff.

/images/transform/v1/crop/frm/DaHt57RjVSvtvCBUgFzTWj/4e1aafd6-74dc-4df2-9423-1c7cac25aa66.jpg/r124_607_4460_3057_w1200_h678_fmax.jpg

SUBSCRIBER



Thank you for stopping by and reading this article involving the latest ACT news items named “Corrective Services Day: Gerda Foster swings from jazz to assisting inmates | Goulburn Post”. This news release was brought to you by MyLocalPages as part of our local news services.

#Corrective #Services #Day #Gerda #Foster #swings #jazz #assisting #inmates #Goulburn #Post



Source link

Pope Francis backs women’s roles in Catholic services


A lector in the Catholic Church can recite prayers and sacred texts such as psalms during Mass and other services, but gospel readings are done by the priest or deacon.

Thank you for stopping by to visit My Local Pages and checking this story about current European news called “Pope Francis backs women’s roles in Catholic services”. This news release is shared by MyLocalPages Australia as part of our local news services.

#Pope #Francis #backs #womens #roles #Catholic #services



Source link

Amazon Web Services gives Parler 24-hour notice that it will suspend services to the company – TechCrunch


Parler is at risk of disappearing, just as the social media network popular among conservatives was reaching new heights of popularity in the wake of President Donald Trump’s ban from all major tech social platforms.

Parler, whose fortunes have soared as users upset at the President’s silencing on mainstream social media outlets flocked to the service, is now another site of contention in the struggle over the limits of free speech and accountability online.

In the wake of the riots at the Capitol on Wednesday and a purge of accounts accused of inciting violence on Twitter and Facebook, Parler had become the home for a raft of radical voices calling for armed “Patriots” to commit violence at the nation’s capitol and statehouses around the country.

Most recently, conservative militants on the site had been calling for “Patriots” to amplify the events of January 6 with a march on Washington DC with weapons on January 19.

Even as pressure was came from Apple and Amazon, whose employees had called for the suspension of services with the company, Parler was taking steps to moderate posts on its platform.

The company acknowledged that it had removed some posts from Trump supporter Lin Wood, who had called for the execution of Vice President Mike Pence in a series of proclamations on the company’s site.

Over the past few months, Republican lawmakers including Sen. Ted Cruz and Congressman Devin Nunes — along with conservative firebrands like Wood have found a home on the platform, where they can share conspiracy theories with abandon.

In an email quoted by BuzzFeed News, Amazon Web Services’ Trust and Safety Team told Parler’s chief policy officer, Amy Peikoff that calls for violence that were spreading across Parler’s platform violated its terms of service. The company’s team also said that Parler’s plan to use volunteers to moderate content on the platform would prove effective, according to BuzzFeed.

“Recently, we’ve seen a steady increase in this violent content on your website, all of which violates our terms. It’s clear that Parler does not have an effective process to comply with the AWS terms of service,” BuzzFeed reported the email as saying.

Here’s Amazon’s letter to Parler in full.

Dear Amy,

Thank you for speaking with us earlier today.

As we discussed on the phone yesterday and this morning, we remain troubled by the repeated violations of our terms of service. Over the past several weeks, we’ve reported 98 examples to Parler of posts that clearly encourage and incite violence. Here are a few examples below from the ones we’ve sent previously: [See images above.]

Recently, we’ve seen a steady increase in this violent content on your website, all of which violates our terms. It’s clear that Parler does not have an effective process to comply with the AWS terms of service. It also seems that Parler is still trying to determine its position on content moderation. You remove some violent content when contacted by us or others, but not always with urgency. Your CEO recently stated publicly that he doesn’t “feel responsible for any of this, and neither should the platform.” This morning, you shared that you have a plan to more proactively moderate violent content, but plan to do so manually with volunteers. It’s our view that this nascent plan to use volunteers to promptly identify and remove dangerous content will not work in light of the rapidly growing number of violent posts. This is further demonstrated by the fact that you still have not taken down much of the content that we’ve sent you. Given the unfortunate events that transpired this past week in Washington, D.C., there is serious risk that this type of content will further incite violence.

AWS provides technology and services to customers across the political spectrum, and we continue to respect Parler’s right to determine for itself what content it will allow on its site. However, we cannot provide services to a customer that is unable to effectively identify and remove content that encourages or incites violence against others. Because Parler cannot comply with our terms of service and poses a very real risk to public safety, we plan to suspend Parler’s account effective Sunday, January 10th, at 11:59PM PST. We will ensure that all of your data is preserved for you to migrate to your own servers, and will work with you as best as we can to help your migration.

– AWS Trust & Safety Team

Update January 9, 2020: Added a note about Parler users’ reactions.



Thank you for dropping in to My Local Pages and checking this news article involving Science & Tech news and updates named “Amazon Web Services gives Parler 24-hour notice that it will suspend services to the company – TechCrunch”. This story was shared by My Local Pages as part of our local and national news services.

#Amazon #Web #Services #Parler #24hour #notice #suspend #services #company #TechCrunch



Source link

Brazil’s services sector expands in Dec for 4th month, but pandemic fears linger – IHS Markit


Article content

BRASILIA — Brazil’s services sector expanded in December for a fourth straight month and at a slightly faster pace than the month before, a purchasing managers’ survey showed on Wednesday, although underlying data painted a more mixed picture.

Services have lagged manufacturing and industry in the rebound from the COVID-19 crisis but have recently shown signs that the bounceback is underway, a view strengthened by hopes a vaccine will soon be available.

IHS Markit’s headline Brazil services PMI rose to 51.1 from 50.9 in November. It was the fourth consecutive reading above 50.0, the threshold that separates expansion from contraction.

The slight rise in services accompanied the second consecutive manufacturing PMI decline, however, meaning the composite PMI encompassing both sectors slipped to 53.5 in December from 53.8 in November, IHS Markit said.

That marked the fifth straight month that business activity in Brazil’s private sector has grown, but COVID-19 worries still linger.

“While the latest data provide some welcome reassurance that the service economy continues to show resilience to the pandemic, the sustainability of the recovery comes into question when we look at the jobs data and anecdotal evidence from survey participants,” said Pollyanna De Lima, economics associate director at IHS Markit.

Thank you for spending your time with us on My Local Pages. We hope you enjoyed seeing this news update involving World Business International and Political news named “Brazil’s services sector expands in Dec for 4th month, but pandemic fears linger – IHS Markit”. This article was shared by My Local Pages as part of our local and national news services.

#Brazils #services #sector #expands #Dec #4th #month #pandemic #fears #linger #IHS #Markit



Source link

V/Line services terminating at Wodonga due to Victoria border closure | The Border Mail


news, local-news,

Border controls have caused major disruptions to public transport with coaches replacing trains and travellers needing to find their own way interstate. V/Line advised on December 31 that from New Years Day, no V/Line trains would run to Albury. “All Albury train services towards Melbourne will originate at Wodonga (not Albury). “Passengers who are permitted to travel from Albury should make their way to Wodonga station to board the train. “The shuttle coach between Albury and Wodonga will no longer operate. These changes will remain in place until further notice.” However, 10 services that were due to run on the Seymour line have been replaced by coaches since January 1. The 7.05am service from Melbourne on Tuesday arrived at Wodonga station shortly before 11am. Meredith Ward took the coach from Southern Cross and said she only found out that morning it would not run as a train. “As far as I knew it was going to be a train, and then I got there and there were all these people around in vests telling everyone it would be replaced by a coach,” she said. “There was a lot of confusion and a lot of disgruntlement, the staff in Melbourne said it was arranged at 5 o’clock this morning. “I’m not quite sure why there was a sudden change.” Ms Ward said she was only bound for Wodonga for a meeting and to stay with friends, so did not require a permit, but others were unsure how they would get to Albury. “Everyone was told you’ll have to make your own way to Albury,” she said. “People were discussing getting a train or a taxi. “They were just kind of left high and dry, trying to make arrangements on the spot.” Ms Ward said terminating the service at Wodonga seemed unnecessary. IN OTHER NEWS: “You’ve got to get a permit to come back in … it’s absolutely over the top,” she said. Establishing staff arrangements were the reason some trains on Monday and Tuesday were replaced by coaches while V/Line worked through complex rostering requirements. “We have been working closely with DHHS to set up the appropriate arrangements for transport staff to cross the border safely in line with the previous border closure. We thank passengers for their patience,” a V/Line spokesman said. “All passengers are reminded to ensure they wear a mask on public transport and inside stations, practice good hygiene and not to travel if they are feeling unwell.” Albury trains will resume running to and from Melbourne on Tuesday 5 January for the evening services. A NSW TrainLink bus appeared to be taking passengers from the V/Line service. Passengers originating from NSW are also being left to arrange travel on a state-by-state basis with the Sydney to Melbourne XPT service terminating at Albury. “From 2 January 2021, the NSW-VIC border will remain closed until further notice. For travel beyond Albury please organise alternative arrangements for your onward journey,” is the travel advice.

/images/transform/v1/crop/frm/ellen.ebsary/25b1ccf9-5200-462d-a788-4e67fd3db21c.jpg/r0_236_5568_3382_w1200_h678_fmax.jpg



Thank you for visiting My Local Pages and checking this news update regarding National and VIC news and updates named “V/Line services terminating at Wodonga due to Victoria border closure | The Border Mail”. This news article was brought to you by My Local Pages as part of our Australian news services.

#VLine #services #terminating #Wodonga #due #Victoria #border #closure #Border #Mail



Source link

Up to 250 people, live performances allowed at worship services in Phase 3 of Singapore’s reopening


SINGAPORE: Up to 250 people will be allowed at worship services from Monday, as Singapore moves into Phase 3 of its reopening, said the Ministry of Culture, Community and Youth (MCCY) in an advisory on Saturday (Dec 26).

This is an increase from the current 100.

These 250 people do not include religious and supporting workers, although they “should be kept to a minimum”, said MCCY.

Live performance elements will also be permitted during worship services, with the necessary safe management measures in place.

Singapore’s move into Phase 3 of its reopening on Dec 28 was announced about two weeks ago by Prime Minister Lee Hsien Loong.

Under Phase 3, social gatherings of up to eight people will be allowed in public, up from the current five.

Singapore will also ease capacity limits in public places such as malls, attractions and places of worship, Mr Lee had said.

READ: In full: PM Lee’s address on the COVID-19 situation

WORSHIP SERVICES

For congregational services exceeding 50 people, worshippers have to be segregated into zones of a maximum of 50 people each, MCCY said.

Worship services must be kept as short as possible, and there should be no sharing of prayer and other common items such as holy books, prayer mats and the passing of offertory baskets.

All persons present must also wear a face mask at all times, MCCY said. 

“Each zone must be completely separated from another by either a physical solid partition (at least 1.8m high if not floor-to-ceiling, from wall-to-wall), or at least 3m physical spacing demarcated by continuous physical barriers,” the ministry added.

There should be no intermingling of individuals across zones, the ministry added.

Up to 10 people who are involved in conducting the worship service are allowed to remove their masks at any given time, of which up to five can unmask for singing. People should only unmask when required to perform their duties.

Members of the audience are not allowed to sing during the worship service.

MARRIAGE SOLEMNISATIONS

Religious organisations may continue to use places of worship to conduct marriage solemnisations for up to 100 attendees – excluding the solemniser and religious and supporting workers.

Attendees must maintain a 1m safe distance between groups except a core “wedding party”, which is allowed to comprise up to 20 people (including the couple and their two witnesses). 

No intermingling is allowed and there must not be any reception with food and drinks, or wedding celebrations that are not essential religious rites.

READ: First shipment of COVID-19 vaccines arrives in Singapore

READ: Singapore can be air cargo hub for COVID-19 vaccines – Changi Airport, CAAS

FUNERALS

For funerals, wakes, installation of niches and post-funeral rites at places of worship, up to 30 attendees may be present at any time. This excludes religious and supporting workers. 

Live instrumental music (non-wind) is also permitted for funerals or post-funeral rites, subject to safe management measures.

Visits to columbaria at places of worship should be kept as short as possible, with no mingling between groups. 

READ: Commentary: Phase 3 will bring us much-needed closure to a difficult year

RECORDING AND BROADCAST OF RELIGIOUS SERVICES AND PRAYERS

Religious organisations that record or broadcast their services will be allowed to have up to 30 people on-location for those productions, of which up to 10 people can unmask at any one time.

If there is “live” singing during these recording or broadcast sessions, a maximum of five people present may be unmasked at any one time.

Those who are unmasked for singing must maintain at least 2m from other individuals. 

Time spent on location should be kept as short as possible, said MCCY, adding that there should be no cross deployment between locations and no socialising between breaks.

READ: Commentary: Our muted joy over Phase 3 is the true new normal​​​​​​​

OTHER RELIGIOUS ACTIVITIES

Religious rites and other religious activities – such as pastoral services and religious classes – can be conducted so long as the groups do not exceed 50 people. 

This is also subject to the total premise cap of 150 people.

Each religious class must not exceed 50 people, including the religious worker or teacher.

In these settings, a “greater separation of 2m between groups of students attending religious classes” is encouraged, MCCY said.

Religious organisations must submit their safe management plans, including manpower deployment, at least three days before commencing Phase 3 activities.

BOOKMARK THIS: Our comprehensive coverage of the coronavirus outbreak and its developments

Download our app or subscribe to our Telegram channel for the latest updates on the coronavirus outbreak: https://cna.asia/telegram



Source link

4 Ways to Stop Attracting People Who Can’t Afford Your Services



7 min read

Opinions expressed by Entrepreneur contributors are their own.


There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them. 

While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble into an audience that isn’t right for them. This can be frustrating because people don’t understand why, even though they are good at what they do, prospects aren’t buying or, worse yet, they are asking for discounts on everything.

The good news is that there is a way to stop attracting those who can’t afford your services and shift your attention and marketing efforts to bring in people who are ready to buy. It all boils down to having and implementing a brand strategy that deeply resonates with your target audience and allows you to show up authentically every single time.

1. Get clear on who you do want to attract

For your business to be successful and start attracting the right people, you need to begin by understanding who your ideal customers are at a granular level. The more effective you are at connecting with the right audience and speaking to their problems and needs, the more sales you will make. 

Getting extremely clear on who your ideal customers are requires going beyond demographics to truly understand the psychological and emotional elements that are impacting their lives, which will, in turn, determine their purchasing decisions. 

The more you understand your audience, the more effective your messaging will be because you will have the capacity to speak directly to them, and they will finally feel seen and heard. Pricing becomes less important when they see you as the best solution to the specific problem or need that they have. 

For example, it’s not nearly as impactful or effective to say that you are selling a program for women who want to lose weight, which is hugely generalized, than to say that you help busy women over 40 who are frustrated after trying low-carb, high-fat fad diets without lasting results lose weight.  Not only is the latter version a lot more detailed, but it also speaks to a very specific pain point which means that these women will feel an immediate sense of recognition and understanding.

2. Stop undercharging for your services

Many entrepreneurs undercharge for their services because they believe they need to build a robust reputation or have a large audience before they can charge premium prices. 

However, in practice, lowering your prices may end up hurting your reputation in the first place. If you’re building an audience based on people who are looking for a cheaper solution then it will be very difficult for you to make sales once you raise your prices.

If you want to start attracting clients who can afford your services as an online coach or consultant, you need to start charging the right price instead. Trying to sell a service by being the cheapest option out there is going to be a race straight to the bottom. After all, there will always be someone with a lower price in the market.

Instead, you want to set your price based on the value you deliver. To make this calculation, first determine what the outcome of the results you help to generate is worth. 

3. Position yourself as an authority

Attracting the right people also comes down to being able to effectively position yourself as an authority or leader in your field by creating a powerful brand strategy that will allow you to be intentional with your marketing.

Building an effective brand strategy requires having absolute clarity around who you are, what you stand for and the complete experience that comes from being in contact with your business.

It is fundamental to have a well-defined brand message that clearly communicates your value by showcasing the actual outcome that you help your clients achieve. What you have to ask yourself as a business owner is “what am I really selling?” because I can assure you that it is much more than the service you are giving them. It is truly about the transformation, the outcome and the results they are getting because of hiring you. 

Focus your brand communication on them and not on you. Many service providers make the mistake of simply saying things like “I am a web designer” or “I am a fitness coach” as a way to explain to others the kind of service that they provide. When doing this, they are focusing on themselves instead of on the needs of their audience.

Instead, you want to change your messaging to reflect the result you help others achieve. For example, saying things like “I build websites that increase conversions” or “I help women lose those stubborn 10 lbs” is more specific to the outcomes you deliver.

4. True brand differentiation

While it is true that it seems like market saturation is at its peak, in reality,  this is only an illusion. 

The real problem isn’t that there are too many providers and competitors in an industry, it’s that most entrepreneurs don’t know how to effectively differentiate themselves from others.

To attract the right audience, it’s vital that you position your offer as the best solution and ideal vehicle prospects need to achieve success.  One of the best ways to do this is by creating a framework, methodology, or process that is unique to your business, a signature system that distinguishes you and sets you apart from the rest. 

On top of this, according to the theory proposed by George A. Akerlof, winner of the 2001 Nobel Memorial Prize in Economic Sciences, and Rachel E. Kranton, professor of Economics at Duke University, in their Identity Economics book, people make economic decisions based not just on financial incentives, but also on their identity.

This matters to you as an entrepreneur because if you want to attract the right people, you need to effectively differentiate yourself from others while standing for something in the process. Today’s consumers are making more and more decisions based on their identities and how others’ identities shape their own. What this means is that when faced with many different options, we tend to choose the one that reinforces our beliefs the most.

If you, as a brand, aren’t doing an excellent job at clearly and succinctly communicating who you are, then you are making it way too difficult for the right people to choose you.

Putting the pieces together

Ultimately, attracting the right people comes down to making sure you are being highly intentional with your message and the way this message comes across. This allows you to transform your audience’s perception of you while bringing in the right people into your business. Taking the time to craft your complete brand strategy will allow you to get more effective results with your marketing plan as well. 



Source link

The world is net enough! Amazon joins other streaming services in £4bn bidding war for Bond films as MGM considers selling back catalogue


He has fought Blofeld and defeated Scaramanga but James Bond could be heading for his most dramatic assignment yet: a bidding war.

The studio behind the 007 franchise is considering a sale of its back catalogue – and possibly the rights to produce future films – for around £4billion.

MGM hopes to spark a battle that could interest streaming services such as Amazon Prime.

Its biggest asset is the James Bond franchise – which it shares with the Broccoli family, who co-own the copyright. Interest in Bond spiked in October after the death of Sir Sean Connery, the first and, many would argue, the best actor to play the role.

MGM has also produced or distributed films such as the Rocky franchise, Dances With Wolves and The Silence of The Lambs, as well as TV shows including The Handmaid’s Tale. It has toyed with a sale before but the pandemic and growth in the use of streaming services has made it think that this time they could cash in, with private equity investors a possible rival to the streaming giants in a bidding battle.

MGM, which has a film library of 4,000 titles and more than 17,000 hours of television programmes, has already been the subject of speculation, with Apple and Amazon touted as potential buyers.

On Monday, the Wall Street Journal reported that the studio – whose biggest shareholder is a New York hedge fund – has recruited Morgan Stanley and LionTree LLC to advise on the process of a formal sale.

A source close to the company told the newspaper: ‘MGM is hopeful the process will generate interest beyond Hollywood’s traditional players.’ US TV networks have spent billions of dollars this year for content to promote their own streaming services to rival Netflix and Hulu.

NBCUniversal splashed £372million to reclaim The Office and WarnerMedia paid £316million to get back Friends for HBO Max.

The Bond franchise suffered a setback this year with the repeated delays to the latest film, No Time To Die – the final outing with Daniel Craig as 007.

It was due to be released in April but that has now been postponed by at least a year because of the coronavirus pandemic. In October, reports claimed that the Broccoli family were considering selling the rights to stream the movie for a year to either Netflix or Apple for £450million.

Instead they hung on for a traditional theatrical release, partly because they did not want to jeopardise future releases in cinemas.

Neither MGM nor Eon Productions, the Broccoli-owned company which produces the Bond films, were available for comment.





Source link