If you haven’t celebrated Singles Day before, you’re missing out. The annual Chinese shopping holiday falls on November 11 and is the treat-yo-self celebration of single people. And it’s a big deal.
Dreamed up by e-commerce behemoth Alibaba, Singles Day 2014 helped the company break the Guinness World Record for the highest online sales in 24 hours. Alibaba brought in 57,114,214,058 Chinese yuan, or $9,321,434,125 … in. one. day. It’s not an official public holiday, but Singles Day continued to smash its own year-over-year records with $31 billion in sales in 2019.
Unsurprisingly, the buzz of Singles Day has caught on, with retailers worldwide scheduling special promotions and sales orbiting the holiday. And you don’t have to be single to take part. So bust out your Black Friday budget a few weeks early and dive in.
Uniqlo has Singles Day deals for men, women, and children on cold-weather must-haves like its ultra-light down jackets (sale price: $19.90) and heattech long johns (sale price: $14.90). (Trust us, we’re big fans.) Stock up on well-designed, easy-to-layer basics and smart stretch trousers (sale price: $29.90) that look ready for work. Pleats down the front, party in the back with a hidden elastic waistband for extra comfort during those four-hour marathons on Zoom.
Dreamy D2C linen, loungewear, and home goods from Brooklinen are 15% off (with no minimum purchase) in celebration of Singles Day. The sale applies to all items from the brand—like the actually perfect Baltic fleece pant ($90), plush heathered cashmere bedding (starting at $76), and “comfort first” weighted comforters (starting at $249).