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Double Your Engagement: Social Media Contests That Work

Australians rank among the world’s most avid social media users. Yet, amidst a sea of online content, standing out becomes increasingly challenging. A powerful strategy to elevate your engagement and brand visibility is to host social media contests. My Local Pages can assist you in harnessing the full potential of these contests, tailoring strategies that resonate with your audience and meet your specific marketing objectives.

Social media contests in Australia are more than just giveaways. They are carefully crafted campaigns aimed at achieving specific outcomes, such as expanding your follower base, fostering user-generated content, or enhancing sales.

To design a contest campaign that meets your goals, contact My Local Pages for expert advice on creating strategic, results-driven social media contests.

We’ll explore the landscape of social media contests suitable for Australian businesses, unpack various types of contests, offer tips for crafting successful campaigns, and celebrate the successes of Aussie brands that have excelled in social media engagement.

Why Run Social Media Contests in Australia?

Here are some compelling reasons to incorporate social media contests into your marketing strategy:

  • Increase Brand Awareness: Contests can introduce your brand to a broader audience. Using a catchy hashtag and encouraging shares can significantly extend your reach.
  • Boost Engagement: They are a lively way to encourage interaction with your brand, whether through likes, comments, or content submissions.
  • Generate Leads: Contests are excellent for gathering valuable customer data like email addresses, crucial for future marketing efforts.
  • Drive Sales: They can effectively promote new products or services, especially if the prize relates to your offerings.
  • Learn About Your Audience: The entries received can offer insightful data into your target demographic’s preferences.

For help designing effective contests that achieve these outcomes, contact My Local Pages for expert guidance in developing your contest marketing strategy.

Choosing the Right Social Media Contest for Your Brand

With a plethora of social media platforms at your disposal, selecting the most appropriate one for your contest is crucial:

  • Facebook: Ideal for generating brand awareness and engagement. Facebook contests can be simple (like and share) or more complex (photo contests, video contests) as outlined by the Content Marketing Institute.
  • Instagram: Perfect for visually-appealing contests that encourage user-generated content. Photo and video contests thrive on Instagram’s image-centric platform, as discussed by Social Media Examiner.
  • Twitter: Great for fast-paced, hashtag-driven contests. Twitter contests often involve real-time participation and can be a great way to spark conversations, as highlighted by Hootsuite.

To select the right platform and format for your brand’s contest, contact My Local Pages for strategic advice that will maximise your impact.

Once you’ve chosen your platform, it’s time to decide on the type of contest you want to run. Here are some popular options:

  • Photo contests: Ask participants to submit photos related to your brand or a specific theme.
  • Video contests: Encourage participants to create and share videos that showcase your product or service.
  • Caption contests: Provide an image or video and ask participants to write the best caption.
  • Hashtag contests: Create a unique hashtag and encourage participants to use it in their posts.
  • Trivia contests: Test participants’ knowledge about your brand or industry.
  • Essay contests: Ask participants to submit a short essay on a specific topic.

The best social media contest for your brand will depend on your specific goals and target audience.

For help in selecting the right type of contest, contact My Local Pages for expert advice on crafting a contest that aligns with your objectives.

How to Create a Winning Social Media Contest in Australia

To launch a successful contest, consider the following tips:

  • Set Clear Goals: Define what you aim to achieve with your contest, be it increasing brand awareness or driving more traffic to your site.
  • Define Your Target Audience: Tailor the contest’s theme and prize to appeal to your ideal customers.
  • Keep It Simple: Ensure the contest rules are straightforward and easy for participants to follow.
  • Offer an Attractive Prize: The prize should be desirable and valuable to your audience, like exclusive products or experiences.
  • Set Clear Rules and Deadlines: Clearly communicate the contest terms and ensure they are easily accessible.
  • Promote Your Contest: Use all available channels to spread the word, including social media, email, and your website. Partnering with influencers can also amplify your reach.

For guidance on creating and promoting a successful social media contest, contact My Local Pages to help you achieve your goals with a well-crafted campaign.

Here are some credible sources you can use to learn more about running social media contests:

Success Stories: How Aussie Brands are Winning with Social Media Contests

Australian businesses across all industries are leveraging the power of social media contests to achieve their marketing goals. Here are a few inspiring examples:

  • Qantas: Photo Contest

Qantas, the national airline of Australia, ran a successful photo contest on Instagram called #QantasKangarooRoute. They encouraged participants to share photos of their travels using the airline’s iconic kangaroo route. The contest generated a significant amount of user-generated content, showcasing beautiful destinations and positive customer experiences.

  • Vegemite: Caption Contest

Vegemite, the beloved Aussie spread, launched a humorous caption contest on Facebook. They posted an image of a jar of Vegemite and asked participants to write the funniest caption. The contest went viral, generating thousands of entries and positive brand sentiment.

  • Bonds: Video Contest

Bonds, a popular Australian clothing brand, ran a video contest on Instagram called “#BondsAdventures.” They challenged participants to create and share videos showcasing their everyday adventures while wearing Bonds clothing. The contest generated a sense of community and highlighted the brand’s focus on comfort and active lifestyles.

These are just a few examples of how Australian brands are using social media contests to achieve their marketing objectives. By following the tips outlined above and learning from successful campaigns, you can create a social media contest that boosts engagement and helps your brand stand out in the crowded online marketplace.

Measuring the Success of Your Social Media Contest

Post-contest, evaluate its impact by tracking metrics such as participant numbers, overall reach, engagement levels, website traffic, lead generation, and any direct sales resulting from the contest. These insights will guide your future marketing strategies and contest designs. Here are some key metrics to track:

  • Number of entries: How many people participated in your contest?
  • Reach and impressions: How many people saw your contest posts?
  • Engagement: How many likes, comments, and shares did your contest posts receive?
  • Website traffic: Did the contest drive traffic to your website?
  • Lead generation: How many new leads did you generate through the contest?
  • Sales: Did the contest lead to any direct sales?

By tracking these metrics, you can gain valuable insights into the effectiveness of your social media contest and make adjustments for future campaigns.

Tracking these metrics will provide valuable insights into your contest’s effectiveness and help refine future campaigns. For guidance on analysing and improving your social media contest strategy, contact My Local Pages for expert advice.


Social media contests are a potent tool for Australian businesses aiming to enhance engagement, generate leads, and meet their marketing objectives. With strategic planning and execution, your brand can leverage these contests to stand out in Australia’s dynamic digital landscape. Ready to elevate your social media marketing?

Contact My Local Pages today, and let us help you design a contest that captures your audience’s imagination and achieves your business goals.

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Team MyLocalPages